If you are struggling to fill your Print and Packaging roles, you need to take a good hard look at the possible reasons why.
There could be several factors which are holding the right candidates back from applying for your positions, or it could be a simple case of you not advertising with the right methods or in the right place.
Maybe you shouldn’t be advertising in the first place!
According to a recent survey by LinkedIn only 12% of candidates are actively looking for a new role with a further 13% casually looking. This leaves 75% of candidates not actively seeking a new role who would be unlikely to respond to a job advert. No wonder your advertising isn’t working! Consider asking around your network for recommendations and using a specialist Print and Packaging recruiter. Advertising may well be the wrong way to attract candidates and certainly the top 15% who will be very happy in their present roles.
Are You Advertising in the Right Way?
If you are going to advertise a role the most important part of finding the right candidates for your vacancies is formulating and placing the most appropriate adverts.
First, you should ensure that the advert you are circulating is perfect in every way. You’re not going to get the best people applying if your advert is full of spelling mistakes and doesn’t contain the correct information.
Your advert must have the correct job title, an accurate location, details on salary and any other benefits, a brief but informative job description, requirements (such as qualifications or experience needed for the post) and full details of where and how to apply (for instance, if you want a cover letter, ask for one).
Have You Placed It Appropriately?
Once you have the perfect advert, you need to position it in front of the perfect candidates – and that means making sure it is placed on the right job boards, websites and social media channels.
When advertising Print and Packaging jobs, for instance, you should make sure the details are circulated in specialist Print and Packaging publications / websites. Using the most popular general all-purpose ones is also a must.
Make sure to promote it via your own website and social media channels, too, and remember to include keywords to enhance your chances of reaching more people.
Is Your Application Process Too Complicated?
If you are asking every candidate to fill in a five-page competence-based application form and produce a thousand-word essay on their skills and experience, you may well be putting people off applying in the first place.
Keep your application process simple and relevant. And make sure you respond to everyone who meets your criteria promptly and appropriately – leaving candidates waiting around for weeks could mean you lose the chance to even interview them.
Are You Expecting Too Much?
Hanging around waiting for the perfect candidate who meets all your criteria to apply may just end in disappointment. You will probably have to compromise: the right person for the job may not have as much experience as you would like or possess all of the qualifications you are demanding.
And don’t expect hundreds of people to apply for every job – some more specialised roles will only see a handful of applications.
Is Your Brand Strong Enough?
One more rather harsh reason your job advertising isn’t doing as well as you’d hoped could be that your company’s reputation isn’t as good as you thought it was.
It’s a fact that people are reluctant to apply for a position with a firm they have heard bad things about.
Unfortunately, the only way you can change this is to become a better employer. Start by looking up employee reviews of your firm online, and then ask your current workers how you can improve. If you have a high turnover of Print and Packaging staff, this will be well worth the effort.
Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1