Top tips to win the war for talent in the print and packaging sectors

 

We are all aware of the current recruitment challenges facing our industry. It’s not surprising that many organisations are feeling the pressure. Here are our insights as to how you can win the war for talent in the print and packaging sectors.

Take a good look inside

Evaluate current employee satisfaction. One way in which you can achieve an authentic snapshot of current staff sentiment is by creating a simple in-house survey. Share your company’s direction and focus. Engage your team; find out what they think. Successful organisations examine how they can improve the experience of talented teams. Often the most effective improvements centre around employees feeling valued, acknowledged and a central element of the organisation’s future.

Recruit smarter, not harder

Nowadays, referring to the “war for talent” highlights global challenges in recruiting talented staff. With digital technologies evolving at light speed, there is a burgeoning need to attract the best candidates available to help you keep up or – better still -stay ahead. The first key to success is recruiting smarter, not harder. Consider the critical difference between merely looking for replacements and recruiting the right talent to grow your business.

Do what you do best

The global talent deficit, coupled with increasing demands for your time, means you need to play to your strengths. Trawling through piles of CVs is almost certainly not the best use of your skills. Identifying an engaging recruitment strategy particular to your organisation’s short and long term needs, however, is a great investment. Take an active role in the recruitment process. Encourage robust discussions on recruitment criteria, both within your senior management teams and with your chosen recruitment firm. Make sure everyone is on the same page and understands exactly what your organisation is looking for – and why.

Planning and communication are key

Once you have your recruitment strategy in place, turn your attention to planning. For example, it makes no sense recruiting over notoriously slow periods such as Christmas. Taking the time to plan when you are going to recruit can make all the difference. Communicate with your candidates. Be transparent; let them know when they can expect to hear from you after an interview. Don’t leave them guessing. Put yourself in their shoes. Talented candidates are looking for an organisation they can connect with.

Transparency is the new currency

You are being appraised too. Offer a glimpse of the values and culture that exists beyond the job description. Breathe life into the role. Engage candidates with your honesty. Let candidates know what it’s like to work for your company. With so much competition between organisations, candidates are reassured by a clear perception as to who you really are. Your transparency encourages candidates to communicate with greater transparency too. This offers a rare insight beyond whether the candidate can do the job, allowing you to gauge their development potential.

Now that’s recruiting for talent.

If you are serious about attracting and retaining the best talent in the Print and Packaging sectors Athena can help. Our 7 Step Recruiting System is designed to ensure that you can recruit and retain the top 15% of candidates in the Print and Packaging market, candidates who are motivated by much more than money. We work in partnership with our clients to fully understand their requirements and ensure that newly recruited staff are joining for the right reasons and looking to develop a long-term career.

Book in for a Client Discovery Call today by clicking on this link https://athena-executive.acuityscheduling.com/

.

How to succeed at your print and packaging interview

Interviewing for a job you really want can be stressful. In fact, the more senior your position, the more adept you are expected to be at juggling the various facets of human behaviour and professional experience. We’ve put together a selection of suggestions to help you nail your next interview.

Preparation

Beyond the essential choices such as being suitably presented and arriving at the interview at least fifteen minutes early, you will need to know everything there is to know about the company, the recruiter interviewing you – and your own CV.

Why would you need to know anything about the recruiter? A good recruiter will evaluate how well you build rapport during the first few minutes of the interview. Nothing quells nerves like preparation: arm yourself with an understanding of the hiring company, so you can lead the conversation if required.

It’s easy to forget to re-read your own CV. It’s natural to think you know it. Never underestimate the power of nerves, especially if you particularly want the job. Mapping your strengths to your employment history showcases your ability to maintain clarity under pressure. At this stage of your career, this is exactly what you need to demonstrate.

A great attitude engages and elevates your answers

An expert recruiter assesses a candidate in the context of a variety of verbal and non-verbal communication skills simultaneously. They are looking to see whether you are capable of handling the role and how well you will fit in to the company management team.

How you present your character and disposition is crucial, because in leadership roles these qualities affect how well you fit in to company culture. Authenticity, humility and confidence in yourself are key. A great one liner pep talk to give yourself is: “I am the solution for this company”. It’s a positive and empowered statement that eradicates any unnecessary anxiety about other candidates and focuses your attention.

Tell us a story…

Anyone can list leadership qualities and management strengths. Offer concrete examples of how you embodied those qualities and strengths in previous roles.

Stories enable you to navigate tricky questions such as the classic, “What’s your greatest weakness?” or being asked to describe an experience where you clashed with a superior. A saccharine answer will not satisfy. Interviewers are looking for an experienced leader with development potential, someone who is able to cope with the inevitable challenges of working life, how you deal with confrontation, whether you can admit accountability and how effectively you process and apply feedback.

You may also be asked to discuss a project that failed. In addition to the above, you’re being evaluated for the degree of responsibility you held, how you made decisions, how you rallied after a mistake was made, what you learned and what you considered your role in the failed project to be.

End on an uplifting note, confirming that you applied the lessons learned as you moved forward and how the company benefitted. Highlight how your strengths complement any challenges facing the company.

And lastly give an example of what interests you about your specialist area within the print and packaging industry. Thread your natural enthusiasm for your work throughout your interview.

Good luck!

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. We promise to make our interview with you as enjoyable as possible! For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Restrictive Covenants – what do they really mean?

The sense of achievement you experience when you secure your new job is immense. And rightly so. You look forward to a positive and productive future with your new employer. This is quite possibly the least opportune time to think ahead to what may happen when you leave. However, protecting yourself for that eventuality is good practice and, some employment advisers would say, essential.

What are restrictive covenants?

Restrictive covenants are clauses in your employment contract restricting your activities post-employment for a specified period, in order to protect your employer’s business interests. While your employer’s desire to protect themselves is understandable, you are entitled to do the same.

Think ahead

It is vital that you understand the range and claim restrictive covenants have over your ability to function professionally post-employment. While this may not feel like the best time to question your employer, this is probably the last opportunity you’ll have to negotiate your rights.

Make sure you understand exactly what is being said in your contract regarding your rights post-termination. For example, how long are you precluded from working for competitors? Do restrictive covenants extend to your social media accounts and connections? You are the best judge as to how you operate professionally. Think about the contacts you brought with you to this role. You don’t want to find yourself in a situation where you are prevented from working in your chosen industry.

What are the main areas covered by restrictive covenants?

Your employer will be keen to protect themselves across three key areas: competitors, clients and employees. You can be prohibited from competing with or working for a known competitor within a fixed radius of your employer’s location or across certain territories, for a fixed period of time. You can also be prohibited from luring employees away from your employer and working for existing clients for a fixed period.

Often restrictive covenants are not upheld because they are too vague, too lengthy and the employee in question is not senior enough to pose a credible threat to the business. The key to restrictive covenants being upheld is that they are specific and realistic. The courts will uphold what they believe as reasonable. It’s important that you understand how much leeway your employer has in restricting you.

Loyalty Obligations

Check your contract for the wording regarding the calculation of your bonus figure. In some cases, a percentage of your bonus rewards your performance but the majority is to reward your loyalty. There may also be terms advising that payment of your bonus is discretionary and potentially deferred to encourage you not to leave. Payments may also extend to commission, shares and any agreed long-term incentives. Pay particular attention to how these restrictive covenants affect your loyalty obligations and the timing of your departure.

Climbing the corporate ladder

Sometimes as part of your progression and promotion, you will be asked to agree to additional restrictive covenants commensurate with your increased seniority. It’s vital that you employ the same forward thinking with any such amendments.

We strongly advise you to seek independent legal advice prior to entering into any legal agreement.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

The secrets of successful salary negotiation

Salary is an important consideration on both sides of the employer/employee divide. Employers need to ensure they recruit – and, most importantly, retain – the best people for the roles they require, which means offering the right salaries; while employees have to make sure they are being paid the correct amount for their skills and experience.

But just how do you ensure the salary is right at all times? Here are just a few tips to follow:

Employees

One of the first things you need to do when looking for a new job is to establish what salary range you should be getting for the positions you’re looking for.

Of course, salaries differ widely across the country. What is on offer in Paris or London will usually be considerably higher than that offered regionally, and you need to be aware of this before you start.

Whatever the role you are looking for – whether it’s a technical role, operational management or one of the many other roles in the Print and Packaging industries – you should be able to find up-to-date, country-wide salary ranges with the most cursory of internet searches. Some of the job search websites will have the information you are looking for. Alternatively, try industry or trade sites.

Once you have an idea as to the general range on offer for your chosen role, you will be in a much better place to negotiate when and if you are offered a job. But any negotiations need to be handled carefully as you don’t want to stop a job offer in its tracks.

There are no hard and fast rules, but the advice is pretty straightforward and well worth following:

Don’t ask about salary at interview stage – wait until you are offered the position. When mentioning your salary requirements to a potential employer it is useful to quantify your value relative to your achievements. It could be how much profit you have generated or how much money you saved your company. If what you are offered is too low, say so (politely) – it helps here if you can state what the usual salary for the job/your level of experience is.

Ask about additional perks, such as a company car, and also about your expected level of responsibility, so you get the whole picture. It is worth considering things like additional training and education and whether you could be funded for further study. Unless the offer is exactly what you want, don’t accept it straight away. You need to make sure you are 100% happy with the complete package.  If all else fails, and you really don’t want to take the job at that salary, say so. If you are introduced to the hiring company by a reputable recruitment company they will handle salary negotiations on your behalf to ensure that both parties are happy with the deal that has been struck.

Employers

Employers should really be offering the best candidates appropriate salaries at different stages in their careers. You wouldn’t expect someone to take a pay cut in order to undertake more responsibility.

However, of course, there should always be room for negotiation. Again, there are some top tips you should be following:

Don’t ask the candidate what they are currently earning – you should have an idea from their CV, but probing into what they earn is intrusive and unreliable, anyway (who’s to say they will tell you the truth?). Make sure you are offering a competitive salary, which is attractive enough in the sector to secure the right candidates, without causing internal issues within your company. The salary you offer should be based upon the value you perceive the employee will add to your business and not based on what they are currently earning.

Also make sure you give prospective employees the whole picture before talking salary  including prospects, the challenge of the role, and other benefits. Prepare to be at least a little flexible. This has got to work for both parties. You need to factor in the likely hood that the candidate will get counter-offered by their present employer. Make sure that the role and salary package are sufficiently enticing to ensure that they don’t decide to stay where they are. There is nothing more frustrating than an offer being rejected at this late stage.

Athena Executive Search can take the stress out of salary negotiation for both candidates and clients. We specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

The Internet of Things and Smart food packaging

The friendship between the Internet of Things and smart packaging continues to blossom. As technology continues to evolve and automated solutions become ever more ingenious, the Internet of Things is transforming the packaging industry. So much so, the smart packaging sector is expected to be worth £40bn by 2025.

What is the Internet of Things?

The Internet of Things or IoT refers to everyday objects being connected to and sharing data with the internet through a computerised implant.

What is smart packaging?

Smart packaging is packaging that is augmented through improved functionality and being able to communicate information and content status. The process is a blend of science, technology and specific materials.

Isn’t this type of packaging too expensive?

It used to be. Nowadays it’s believed smart packaging is within reach of most budgets across the packaging industry, no matter how meagre they may be. The IoT aims to slash expense at every stage of the supply chain, as well as offering critical gains for logistical and record management. Experts believe its reducing cost has transitioned it from the preserve of from high-value merchandise to mainstream packaging.

How is it recycled?

The immediate challenge is establishing how to recycle packaging that originates from multiple sources. Experts warn it’s critical that the packaging industry works closely with recycling specialists to ensure products meet recycling standards. Some companies such as Thinfilm have already replaced silicone with an innovative printing process: printing onto strips of recyclable steel the width of a human hair. It is hoped that further technological advancement will result in smart packaging that is able to communicate what materials were used and how the product needs to be recycled.

In addition to impressive innovation, there are also lifesaving and practical potential benefits such as for the pharmaceutical packaging sector. Benefits include packaging offering protection against forgery, temperature tracking as well as general monitoring that includes raising an invoice and triggering replacement supply when the packaging is opened.

The opportunity for the packaging industry to enhance its products, processes and gather invaluable insights into ever-evolving consumer needs is being enthusiastically explored across all sectors.

Speaking of the consumer…

It remains to be seen whether consumers have a genuine desire for this level of technology infiltrating their everyday lives. Experts have discovered there is a disconnection between initial curiosity and actual consideration when the product is introduced.

Near Field Communication (NFC) tags are also expensive. However, this unit price is expected to drop when new production processes are rolled out. There are a few preliminary hurdles to iron out before smart packaging such as NFC is available and affordable across the print industry.

Imagine a bottle of whisky that can tell you if it’s been tampered with or opened. Diageo already has. It has created packaging technology using very thin electronic sensors.

A hotly anticipated development – presently being researched – is spray-on electronics removing the need for chips. And Bluetooth tags that have the capacity to expedite data to compatible smart phones.

The collaboration between the Internet of Things and smart packaging is creating some magnificent packaging solutions. The potential of smart packaging is remarkable.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

GDPR – What Is It And How Will It Affect Your Business?

The General Data Protection Regulation (GDPR) is an EU regulation that comes into force in May 2018. It’s designed to give EU citizens greater control over how their data is used and foster increased trust in the digital economy.

You might think that since the UK is in the process of leaving the EU this is something you don’t need to worry about. However, GDPR is designed to protect data relating to EU citizens wherever it’s stored and processed, so even businesses outside the EU are going to have to comply with its rules.

GDPR will affect any business, including those in the print and packaging industries that hold personal data relating to individuals. It applies to data controllers (those who decide how and why the data is used) and to data processors (those actually handling the data). A controller, therefore, could be anyone from Facebook to government bodies and charities through to smaller companies. A processor could be an IT services company, or a print supplier using data to create personalised documents or mailing labels.

What will it mean?

Once GDPR is in force, controllers will need to ensure that data processing is transparent, lawful and used for a specific purpose. If, after that purpose is complete, the data is no longer required it must be deleted. Information used to print one-off mailings, for example, will need to be discarded after it’s been used.

The ‘lawful’ aspect of this is important. Processing can be lawful if consent has been given by the subject to their data being used. It can also be useful if it’s to comply with some form of legal obligation or contract, or to protect the subject’s interests. Processing can also be lawful if it’s in the public interest, or in the interest of the controller in the case of an issue such as fraud prevention.

Active consent

Key for businesses is that data controllers must obtain active consent from the subject. Current systems that assume consent but allow for a tick-box opt-out will no longer be acceptable. The data controller needs to keep a record of when and how consent was granted. Subjects must also be able to withdraw their consent whenever they wish, they also have a ‘right to be forgotten’ which means they can demand that their data is deleted if they’ve chosen to withdraw their consent.

The definition of personal data is similar to that under the current UK Data Protection Act, however, under GDPR it’s extended to include other items including online identifiers like IP addresses. It’s possible that anonymised data may be covered too, depending on how easy it is to trace back to the individual. Data must be stored in commonly used formats so that it can be transferred to another organisation if requested.

If you suffer a data breach that risks people’s personal data, under GDPR you must inform your data protection authority (the ICO in the UK) within 72 hours. Companies that are in breach of GDPR regulations can be hit with a fine of €20 million or four percent of their worldwide annual revenue, whichever is greater.

We strongly advise you to seek independent legal advice relating to GDPR.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. We have set up a working group and are  currently  ensuring that we are fully GDPR compliant by 25th May 2018. This involves a full review of our business and how we collect data and how it is managed. We will update our clients and candidates as we move closer to GDPR being implemented.

 

Top tips for hiring a great team

Hiring a team is easy, but hiring a great team is a little harder. This is because many hiring managers choose a group of similar people who clash with each other, or they fail to hire people with a wide range of completely different skills. This can affect the workflow and the mood in the office, and over time it can lead to employees quitting their jobs or creating challenges for other team members.

If you want to make sure that you hire a great team who work well together and get the job done, don’t worry. Here are some top tips to help you hire the perfect team.

Plan Your Recruitment Strategy

This is essential. You need to devise an in-depth plan with a comprehensive job description drawn up in collaboration with all stakeholders. It is important that everyone involved is bought into this process. Getting this input is essential so that you can identify the skills, experience and crucially the personal traits required to succeed in your organisation. You also need to identify the correct channels to identify where to source the ideal candidate from. Posting the role on your website and job boards is unlikely to deliver the desired result. Utilising social media channels (particularly LinkedIn) is now essential. For specialist roles and highly confidential positions consider using a specialist headhunter with in-depth market knowledge.

Devise a robust onboarding process

Once you have identified and secured the ideal candidate for your team it is critical that you start off on the right foot. The first 90 days particularly are critical to ensure that new employees feel that they have made the right decision.  You need to make sure that they are onboarded in a structured manner and crucially that they understand their role in the team and how the team can support them. Draw up a a structured plan that can be used when all new staff join which quickly gets them up to speed and makes them feel valued and integral to your success.

Focus On Creating A Positive Culture

Your team will need managers and leaders, and it is important that those tasked with leadership understand how to create a positive working culture since they will be responsible for implementing it.

Choose People Who Get Along

If you are hiring people who have to work in a team with each other, they obviously need to have great communication skills but they also need patience, diplomacy and sometimes a thick skin! Ideally avoid hiring people who are very insular and prefer to work alone as they may disrupt the balance in the team. Over time this can lead to resentment and increased attrition rates.

Look For Soft Skills

Many hiring managers focus on core competencies for their teams, such as IT skills, coding skills and other role-specific skills. Important as these may be, it is essential that you hire people who have strong soft skills, such as communication and goal setting skills. These people will help the team to gel together, and if issues do arise, they will invariably be instrumental in resolving them.

Compare

Clearly, you will need to hire new people for entry-level roles, but if you are hiring someone to fill a senior position in the team it is often best to make a comparison between external and internal candidates. This is because you can identify those who already fit in with the company values, and you know that they are passionate about the team. Benchmarking external candidates with those superstar employees will either validate you decision to hire externally or make you realise that you have the ideal candidate under your nose.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

Are you listening to your team? You really should be

One of the biggest misconceptions we have about communication is that listening is a passive activity. How many times have we heard someone say, or said ourselves, “I’ll come along to the meeting, but I’ll just listen”? We understand listening is an essential quality of leadership, but most of us don’t know how to listen effectively.

In a marketplace where there is a global war for talent, it’s crucial for organisations to have strong leadership. One of the biggest motivations for team members to resign is because they do not feel heard, appreciated or understood. Here are some of the biggest management blind spots when listening to staff and how to easily fix these issues.

Did you know?

When someone is talking with you face to face about their attitudes or emotions, research shows the most dominant form of communication is non-verbal. Words account for 7%, tone of voice 38% and body language a whopping 55%. While we may consider discussing attitudes or emotions to fall outside of mainstream professional communication, the reality is most one-on-one chats instigated by staff indicate attitude or emotion at the core of what they are saying. Feelings of being overwhelmed are extremely common.

It’s the same, but different

On the surface, nothing much has changed about professional hierarchy structure. Much, however, has changed beneath the surface. Dissatisfied, frustrated employees cite not being heard as a major motivator to look for a new job. Companies need leaders to recognise the importance of caring for their team in order that the business may flourish and succeed. The powerful act of listening transforms workplace culture, creating a harmonious environment, greater respect between team members, increased productivity and employees going above and beyond to deliver results. Focus is undiluted, office atmosphere is calmer, and there are fewer misunderstandings and errors. All because people feel heard.

Listening demands focus

Today’s lifestyle both in and out of the office is distracted, fragmented and dominated by technology. When you give an employee your full attention and time, they feel empowered. Give them the time and space they need to say what they need to say. Be careful not to interrupt or “help” them as they express themselves. Avoid the temptation to fix. Instead, give the person the opportunity and experience of being heard first and foremost. Just this simple act of listening to what someone has to say is effective and empowering. If you cannot contain yourself, don’t interrupt with a statement. Ask if you can offer suggestions.

Another positive way of reinforcing that you have heard what someone has said is asking questions to clarify what they are saying. Again, don’t interrupt, but wait for a pause. When the employee has finished speaking, let them know what you understand from what they have said, then ask if you have understood correctly.

Encourage your team to listen to each other

Listening means waiting before adding any thoughts to what is being said. Take this learning to your team and encourage them to listen to each other. As always lead by example. Creating authentic working relationships built on trust encourages loyalty – we could all do with more of that. Make listening a priority and your team will thank you.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. We promise to listen to the issues you face in your business – hopefully we can help. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

Why digital print is a game changer in packaging

 

The digital opportunity in the packaging sector of the printed graphics market is valued at over $10 billion, and with projected growth rates of 14% to 2020, this sector is booming. To keep up, equipment, software, and ink manufacturers are creating innovative tools, unique packaging specific solutions, and chemistry to enable future growth in digital packaging.

Innovation and potential

Digital print’s potential is enormous and already proven to be disruptive in other print segments. Industry leaders are supporting this trend and are pushing their return on investment ever upwards. The beauty of digital is its innovation and power is not exclusive to technology. Digital focuses on harnessing technological prowess with any organisation able to embrace evolution and development as part of its operations.  While digital is already widely accepted in the tag and label sector and the short run pharmaceutical folding carton sectors, of the packaging segment, other segments are ripe for significantly digital adoption in the next three to five years.  Particularly, the packaging sectors of corrugated, narrow web flexible film, and direct to shape (metal and plastic containers) offers the next likely high growth areas for digital.

Consumer experience is everything

The digital evolution continues to offer improved usability. As a result, the importance of a consumer’s experience continues to increase. As consumers’ confidence in digital transformation has grown, they have aligned themselves with brands and products that cater to their ever-evolving needs.  While the initial driver for digital was to enable personalisation, on the fly customisation, short run profitability, and the enabling of quicker and easier design to print campaigns are driving the next growth spurt.  Consumer’s expectations for packaging in the digital bombardment age, is also changing, just as the way millennials see and respond to advertising is changing.

Why is digital print continuing to grow?

In addition to the reasons outlined above, the growth of digital print enables print providers to exponentially improve and increase the services they offer to their customers. In addition, digital empowers innovation and encourages an increase in revenue streams not easily achieved in traditional print methods. It’s expected that digital print will make the most of the high value short runs and provide quicker turnaround times for packaging sectors.

Interesting times ahead for digital technology advancements

Today, there are both electrophotographic (dry and liquid toner) technologies and inkjet ink types of digital.  Toner based systems, such as Indigo, Xerox I-Gen, and Xeikon, have gained an early foothold on the short run tag and label, as well as some folding carton sectors.  More recently, inkjet solutions are being adopted as they can often do more than electrophotographic systems at a lower cost of ownership.  The technology advancements in the inkjet print head, electronics, and ink chemistry has now reached a point of practicality, likely eclipsing electrophotography as early as 2019.  Beyond toner and inkjet are a number of what have to still be referenced as “yet-to-be-proven” digital technologies that, if they really work, will also be very disruptive in the packaging sectors, especially those food related packaging sectors.

Excitingly, the greatest changes expected over the next decade will be in packaging. Sectors that are most likely to employ digital production processes include corrugated (direct to board and pre-print liner), metal decoration (2-Piece, and flat sheet 3-Piece), flexible (films, bags, pouches, etc.), and rigid (direct to container) applications. The folding carton sector also has the potential to grow as digital technologies develop further.

Beyond graphics and packaging

Digital continues to break new ground in all kinds of industrial applications, forging applications including flat and round glass, textiles, ceramics,  tiles, wood, plastic composites, electronics, and 3D. The term “Industrial Digital Printing’ has come to represent a kind of catch-all descriptions for every type of decoration that does not already fit into a known segment or sector.

Better Together

Organisations which recognize the phenomenal growth and potential of digital packaging are often engaging strategic alliances or in joint ventures, sometimes for technology, sometimes for route to market. This approach enables companies to capitalise on a booming market with less risk and faster time to market. These types of partnerships often bring together technology components and brands, as well as system manufacturing and customer facing solutions to help drive the industry faster into the digital age.  Some examples include  companies such as: Xerox with Impika, Fujifilm working with Heidelberg, and Xerox( Primefire 106), KBA with their own subsidiary Kamman (Direct To Shape) and new projects with Landa (S10 automation) and Xerox, Komori and Landa (Impremia NS40). Flint Group have acquired the Xeikon business in a key strategic move.

On-demand printing

On-demand printing reduces waste and also means the latest design, product information or alterations to components do not create unnecessary clutter such as superfluous records. Electrophotography and inkjet’s continual evolution and development mean that on-demand printing is possible for the packaging industry. Specialised detail such as packaging specific to a particular region, demographic or specific interest is now a practical reality for the packaging sector. Exactly where in the supply chain that the printing is happening is also changing with Digital evolution.  Digital printing near or actually in-line with the packaging converting process is also a trend, further shortening the turn-around time for a package to market while offering the flexibility only digital can offer.

There’s no doubt about it. The inclusive effects of digital development, particularly on the consumer, has changed the way in which the market interacts with packaging. Everyone wants to jump aboard this rapidly expanding sector, flourishing beneath digital technology’s ingenious gaze.

Athena Executive Search specialise in recruiting in the Print and Packaging sectors across Europe. We are excited about Digital Print and recruit for companies at the cutting edge of this sector. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

How to attract passive candidates

One of the main pressures bearing down on Print and Packaging organisations around the world is satisfying the constant demand for talented staff. It’s unrealistic to expect the most talented candidates to be looking for a new role at the same time you are hiring. Often the most talented candidates are happily engaged in employment elsewhere.

We call these candidates “passive candidates”. A passive candidate is someone who is employed and not looking to change their job, but who may be open to being approached. Approximately 45 percent of the current workforce are considered passive candidates who are happy to have discussions – with the right people. Let’s examine the most effective methods of attracting passive candidates.

…it’s who you know

Using an in-house employee referral programme is one of the most effective methods of recruiting passive candidates. An employee referral programme also increases in-house talent retention, because existing staff are actively promoting the company to friends, family and networking contacts. Passive candidates respond well to referral programmes, in no small part due to the credibility of their in-house contact. Also find a good specialist recruiter who knows your sector and has a good network. They will be an invaluable source of passive candidates if they have authority in their marketplace and will give you access to the very best passive candidates.

Strong branding

One of the first things approached passive candidates will do is Google your organisation and look you up on social media. Make sure your recruitment page is up to date, easy to navigate and shares the strength of your branding and company culture. Your recruitment page also needs a clear call to action, and your current career opportunities must be easily visible. Remember, talented candidates are looking for more than an attractive remuneration package. They’re looking for a company they connect with. Updating your social media feeds with information about company culture and branding creates a dynamic landing platform for the passive candidate when they look you up.

Trust is everything

Professional discretion and rock solid reliability will ensure a passive candidate discusses their possibilities with you in greater depth and detail. It can be stressful discussing a possible – and unexpected – new career opportunity. Make it clear to your candidate up front that you’ll never ring or email using their current work contact details, and you are of course happy to meet and interview outside normal working hours.

Network, network, network

A clever on-going, strategy is to ensure that you attend networking events and build up a steady stream of passive candidate contacts, to be used at a later date. It’s good policy to network whether you are recruiting for a particular role or not. If you use networking as a long range plan of action you build contacts slowly and establish trust with each of your candidates. Professional networking sites such as LinkedIn are a great way to stay in touch.

Know your candidates

When you find an ideal passive candidate, make sure you do your homework. Taking the time to research a candidate properly is worth its weight in gold. It’s extremely flattering for a passive candidate to be approached, particularly with some visible progress already made into understanding their current circumstances.

First impressions are powerful. If you want to win the war for talent in the Print and Packaging sectors, carefully thought out strategies such as these make all the difference.

Athena Executive Search. If you are serious about attracting and retaining the best talent in the Print and Packaging sectors Athena can help. Our 7 Step Recruiting System is designed to ensure that you can recruit and retain the top 15% of candidates in the Print and Packaging market, candidates who are motivated by much more than money. We work in partnership with our clients to fully understand their requirements and ensure that newly recruited staff are joining for the right reasons and looking to develop a long-term career.

Book in for a Client Discovery Call today by clicking on this link https://athena-executive.acuityscheduling.com/