10 ways to engage, retain, and motivate staff in the Print and Packaging sectors

 

Statistics confirm Print and Packaging companies around the world are experiencing the highest talent shortfall since 2007. Today’s employee seeks value beyond financial compensation. Thankfully, engaging, motivating and retaining talented team members is much easier than you think. Here are our top ten solutions to your staff retention challenges.

1. Numbers don’t lie
Gallup research showed that out of 7,000 individuals, only 5% felt engaged. The Institute of Leadership & Management (IML) discovered 37% of employees are looking for a new job this year. Monster.co.uk revealed 58% said they are not thanked enough; 54% felt unacknowledged and 47% felt uninspired. Employees perform better and are loyal when they feel understood and are given the opportunity to do their best every day.

2. It’s not about the money
Budgets for staff events, dinners and team building seminars were touted as the answers to staff engagement issues. Not anymore. Key solutions for retention success have nothing to do with money. Talented staff are engaged, motivated and retained through behavioural solutions and creative thinking, not the company chequebook.

3. Relationship revolution
Employees seek roles within companies they connect with. An employer’s role has evolved beyond supplying work and salary to valuing and developing the talents and skills of their team. The most successful companies understand this: both employee and employer exhibit equal investment to reach business targets.

4. Creative investment
No promotions available? No problem. Offer a talented team player their own project to lead. This simple example is a great way to nurture staff. Research reveals developing individual development strategies are crucial to employee retention; and, in most cases, more important than a career path.

5. Say it
All employees want to know whether they are doing a good job. Effective feedback is clear, prompt, offers solutions and concentrates on behaviour (not the person or their intention). Consistent feedback creates solid communication between employee and management.

6. Don’t worry, be happy
A positive perspective is one of the most effective leadership qualities. Celebrate success stories at the start of every staff meeting and encourage staff to explore solutions as a team. Once established, a positive environment is its own sustainable cycle of positivity.

7. Start at the beginning
Successful Print and Packaging companies create an induction process engaging directly with a new employee’s enthusiasm. The most successful companies take this ethos right back to recruitment stage. They recruit talent for their behaviours and traits, as well as for experience and qualifications.

8. Practice what you preach
Great leaders embody the qualities required to succeed in an organisation. Research reveals that if employees respect their leaders they are 55% more engaged. If management is inspired, engaged and motivated, your team will reflect these qualities.

9. Two-way street
Encourage staff to share ideas and they will actively contribute to the business’ success. In successful companies, staff contributions have streamlined workflow processes and created meaningful solutions. Use an enjoyable ritual such as morning refreshments to gather the team together for an ideas session.

10. Acknowledge and reward
The simple act of acknowledging hard work is extremely effective – and crucial. Not being thanked rates as one of the highest ranking complaints cited by disengaged staff. Statistics show staff loyalty and engagement increase if people feel genuinely valued.

If you are serious about engagement and want to retain your best Print and Packaging employees Athena can help. Our 7 Step Recruiting System is designed to ensure that you can recruit and retain the top 15% of candidates in the Print and Packaging market, candidates who are motivated by much more than money. We work in partnership with our clients to fully understand their requirements and ensure that newly recruited staff are joining for the right reasons and looking to develop a long term career.

Book in for a Client Discovery Call today by clicking on this link https://athena-executive.acuityscheduling.com/

 

10 Interview mistakes, avoiding them, and how to dazzle the interview panel

So your CV has fought its way to the top of the pile, and you have been selected for an interview. Congratulations – it is a tough job market out there. But after drinking the champagne and jumping around the room, it is time to get to work and prepare yourself. You will need to put in some work if you want to ace that interview.

  1. Be authentic. Trying to be anything else is exhausting and they will find out eventually anyway. Lying, or attempting to be something you really aren’t will result in a disconnect that will probably alienate your interviewers as well. Just don’t do it – it is too easy to do background checks.
  2. Refresh your memory about what the job is, and why you said you would be good at it. Think of examples where you have solved problems or added value in a situation that you can relate to the job you want.
  3. Preparation is everything, so do more research. If you want a position in the exciting Print and Packaging industry, for example, then make sure you do plenty of research about the sector, and in particular, find out more about which segment the company you wish to join operates in.
  4. Do your research. Don’t even think about turning up to the interview without doing due diligence on the company that is interviewing you. Read everything, prepare to explain why you would be an asset to them, and of course have intelligent questions to ask (and not just about how much you will be paid, or when you can take a holiday). For more background  read some trade publications, the company website, any press releases particularly concerning recent acquisitions etc. Watch company videos on YouTube which often give an insight into “behind the scenes” within a target company.
  5. Be punctual. Lateness will make a terrible first impression that you can never rectify. Again, research where you have to be, estimate how long it will take to get there – and double it. Leave at least that much time for the journey.
  6.  Look the part. Think about your personal presentation, i.e. wardrobe. What kind of image would the person who gets this job be projecting? If you appear polished, this should help convince the interviewers and help you exude calm, collected confidence. As you arrived early, you will have plenty of time to freshen up.
  7. Don’t criticise other workplaces, or former bosses, as this will be perceived as negative and disloyal.
  8. Expect tough questions. Expect to be asked about how you deal with conflict, and prepare some professional examples that will demonstrate how you can resolve work difficulties – and that doesn’t mean fighting over the last doughnut in the tea room.
  9. Be polite. No matter how anyone on the panel behaves, conduct yourself with poise and courtesy to show them what a classy act you are.
  10. Do your homework. If you bring documents or case studies to support your professional achievements, then make sure they are presented impeccably. Find out how many people will be on the panel and bring copies for everyone, and a couple extra, just in case.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For interview tips and advice please contact us. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

Top tips to win the war for talent in the print and packaging sectors

 

We are all aware of the current recruitment challenges facing our industry. It’s not surprising that many organisations are feeling the pressure. Here are our insights as to how you can win the war for talent in the print and packaging sectors.

Take a good look inside

Evaluate current employee satisfaction. One way in which you can achieve an authentic snapshot of current staff sentiment is by creating a simple in-house survey. Share your company’s direction and focus. Engage your team; find out what they think. Successful organisations examine how they can improve the experience of talented teams. Often the most effective improvements centre around employees feeling valued, acknowledged and a central element of the organisation’s future.

Recruit smarter, not harder

Nowadays, referring to the “war for talent” highlights global challenges in recruiting talented staff. With digital technologies evolving at light speed, there is a burgeoning need to attract the best candidates available to help you keep up or – better still -stay ahead. The first key to success is recruiting smarter, not harder. Consider the critical difference between merely looking for replacements and recruiting the right talent to grow your business.

Do what you do best

The global talent deficit, coupled with increasing demands for your time, means you need to play to your strengths. Trawling through piles of CVs is almost certainly not the best use of your skills. Identifying an engaging recruitment strategy particular to your organisation’s short and long term needs, however, is a great investment. Take an active role in the recruitment process. Encourage robust discussions on recruitment criteria, both within your senior management teams and with your chosen recruitment firm. Make sure everyone is on the same page and understands exactly what your organisation is looking for – and why.

Planning and communication are key

Once you have your recruitment strategy in place, turn your attention to planning. For example, it makes no sense recruiting over notoriously slow periods such as Christmas. Taking the time to plan when you are going to recruit can make all the difference. Communicate with your candidates. Be transparent; let them know when they can expect to hear from you after an interview. Don’t leave them guessing. Put yourself in their shoes. Talented candidates are looking for an organisation they can connect with.

Transparency is the new currency

You are being appraised too. Offer a glimpse of the values and culture that exists beyond the job description. Breathe life into the role. Engage candidates with your honesty. Let candidates know what it’s like to work for your company. With so much competition between organisations, candidates are reassured by a clear perception as to who you really are. Your transparency encourages candidates to communicate with greater transparency too. This offers a rare insight beyond whether the candidate can do the job, allowing you to gauge their development potential.

Now that’s recruiting for talent.

If you are serious about attracting and retaining the best talent in the Print and Packaging sectors Athena can help. Our 7 Step Recruiting System is designed to ensure that you can recruit and retain the top 15% of candidates in the Print and Packaging market, candidates who are motivated by much more than money. We work in partnership with our clients to fully understand their requirements and ensure that newly recruited staff are joining for the right reasons and looking to develop a long-term career.

Book in for a Client Discovery Call today by clicking on this link https://athena-executive.acuityscheduling.com/

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Why changing jobs is often your best option

The concept of successful careers on a single track over a dedicated 25 year period is now largely regarded as myth. Today’s primary rule for success is to step outside your comfort zone. If you want a purpose-driven and successful career in which you actively participate, you will need to know when to take a calculated risk. Let’s examine the reasons why changing your employer breeds professional success – if you know what you’re doing.

Think. Don’t panic.

We understand you’ll come across organisations which do not hire candidates with a track record of shorter term roles; some companies include tenures as long as two to three years in their hiring rules. Consider the cautious culture behind this policy. Is this a culture in which you believe you can flourish? This example of strategic thinking encourages you to take into account a company’s philosophy and personality and ask yourself: is it the right environment for you?

Tunnel vision be gone

Every committed employee, regardless as to their pay bracket, knows the feeling of disappearing inside an organisation’s world. It’s easy to lose sight of the rest of the industry as you settle into your company’s working environment. Try and keep an eye on what’s going on across the industry, particularly in leadership roles. When you change roles, you reconnect with your industry – and the global big picture.

Can they give you what you need?

In scouting for a new professional home, ask yourself what the company is doing. What’s their growth rate? It’s important – and healthy – to evaluate your potential employer. You want to be as certain as you can be that they can match your development needs as closely as possible. Changing roles encourages this style of leadership thinking: evaluating a challenge with clarity and asking important questions.

By continuing to explore your industry beyond your current working environment, you continue to develop and grow, all the while refining your leadership skills.

You’re worth it

The challenge of establishing your value with your employer is one that enriches all of us. For some, the process is a leap outside their comfort zone. Your ability to embrace the exploration of new horizons over potential professional stagnation will drive the career satisfaction you seek. In taking an active role in establishing your professional worth, you become ever more adept at negotiating value. This is a crucial skill for every successful leader to have at their disposal.

No guarantees

The contemporary workplace values skilled, experienced workers who think outside the box to keep pace with the ever-evolving digital landscape. The modern workplace is a vibrant, transitory environment focused on attracting talented team players. No employer today can guarantee you job security for life. Consider how you are going to remain – or even become – a relevant, dynamic and empowered voice in your industry.

In considering your position in the trajectory of your career, you’ll orientate yourself more accurately if you determine what you have contributed. Clarity and understanding around your contribution reveals a great deal about where you are going professionally. A role in which you are complacent and mechanically performing functions is a job. A role where you negotiate, strategise and challenge yourself is a career.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. Please get in touch if you are contemplating a career move or looking to recruit. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Optimising ROI from your new hires

 

As the global war for talent intensifies, the pressure is on for companies to obtain the best possible results from new hires. Investing in a clearly-defined set of processes for new employees creates a positive employee experience which encourages loyalty and the organisation protects itself from losing talented team players to competitors.

Commit to employee onboarding

Introduce your new hires via a series of induction processes, collectively known as “onboarding”. If you implement a positive onboarding process, you are more likely to retain 60 percent of all new hires for longer than three years. The numbers speak for themselves; there are substantial benefits to be had.

Celebrate your culture

The most effective onboarding processes focus on organisational culture, behaviour and knowledge, with special attention also given to expected performance. The results are remarkable: faster adjustment to working environment, increased productivity and targets reached within a shorter period of time. Everything you want your new hire to do. The best onboarding programmes from companies such as Google and Facebook tailor these strategies to the business’ ethos and personality in an engaging, original way.

Embrace structure

Giving new hires specific detail attracts positive results. For example, don’t say that your company values providing clients with a prompt reply; rather, if the expectation is for all employees to respond to client emails within one hour, say precisely this. The more structured and specific you are, the more supported new hires feel. If new hires feel supported they will be more productive.

Engage and inspire

Introduce new starters through an engaging new starter manual telling your company story and providing the details a newcomer needs to know about your company in order to feel part of the team. Details such as company-specific acronyms, key locations and dates as well as showcasing social functions, groups, reward programs and available training all help a new starter to settle in. Providing detailed insight into company culture goes a long way.

Have you remembered the why?

Training is an integral part of successful onboarding programmes – if it’s administered correctly. Combine teaching new employees how to do their job with why it needs to be done in a particular way, thereby making the process far more intuitive.

Mentors

Pairing new starters with a mentor is an effective strategy to reinforce new starter training, offer continued support and encourage relationship building within the team. Effective mentoring encourages the new starter to feel comfortable providing feedback about their experience.

Recipe for success

Immerse new starters in your onboarding processes in the first week. The secret is to tailor these processes insofar as is possible to your company ethos. When in doubt, allow innovators such as Google and its “Noogler” baseball caps for new starters, to inspire you.

The best onboarding programmes encourage new starters to feel valued, welcome and a key part of a successful team. In return, new starters are engaged, productive and keen to achieve. Just what your business needs to succeed.

Athena Executive Search. If you are serious about optimising the ROI  from your new hires in the Print and Packaging sectors Athena can help. Our 7 Step Recruiting System is designed to ensure that you can recruit and retain the top 15% of candidates in the Print and Packaging market, candidates who are motivated by much more than money. We work in partnership with our clients to fully understand their requirements and ensure that newly recruited staff are joining for the right reasons and looking to develop a long-term career.

Book in for a Client Discovery Call today by clicking on this link https://athena-executive.acuityscheduling.com/

What are the secrets of great leadership?

Great leadership depends upon our level of self-awareness, our willingness to learn and our acceptance that our actions and attitude influence everyone around us. When we assume a leadership role, all of our behaviour counts. Our ability to recognise and develop the qualities we naturally possess and a willingness to develop and improve upon those we don’t is what separates ordinary leaders from the great.

Collaborate and congratulate

Work with your staff, not above them. Avoid using your position as leader as the driving influence behind getting things done. Treat your staff as colleagues rather than minions and they will feel empowered to share their ideas. It costs you nothing to smile and greet staff as you go about your day. This essential courtesy practised consistently, transforms office culture. Support your team by listening to them, congratulating and thanking them for their dedication and effort.

A great leader listens; they never assume they are the most intelligent person in the room merely because of their job title. And indeed they rarely are.

Authentic, human and humble

You want your staff to succeed. You’re happy to take a backseat and give them their moment, and the recognition and rewards they deserve. You know your team, which is reinforced as you say hello as you pass each other in the hall. You do not pry; you are aware that Tom is coaching his son for his GCSE exams, and Martha is training for the marathon. You acknowledge that staff have lives and interests outside work. Your team feels valued and genuinely cared for. With the global war for talent, authentic relationships make all the difference.

A great leader enjoys a balanced lifestyle. They work hard and take their time away from work seriously too. Whether its active involvement with the family or indulging in a favourite hobby, they know they make better leadership decisions if they are not over saturated with the pressures of the job.

Creative, confidence and focused

Your team knows you’re friendly, courteous and set a consistent example of acceptable behaviour. They also know you’re not easily fooled or manipulated. You navigate your team towards company goals and your team know they are in expert hands, no matter what the circumstances. Of course, there will be those days where everything appears to go wrong. On those days, you remain calm and exude confidence. It’s your job to keep the ship on course – and your team is led by your attitude and behaviour as much as they are by your direction. Your communication style is clear; your team understands what is expected. Do not hesitate to weed out under performing staff who cannot keep up. Timing is crucial; don’t wait.

A great leader thinks creatively. Part of this creative thinking is knowing the difference between what is right and what is easy. A level head and strong sense of perspective focused on company goals get the job done. Throughout it all your team seeks guidance from you. Where do you go for your inspiration? It’s important you have a healthy perspective on your past experience to draw from, in addition to seeking out your own mentors’ wisdom to guide you.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Top tips for hiring a great team

Hiring a team is easy, but hiring a great team is a little harder. This is because many hiring managers choose a group of similar people who clash with each other, or they fail to hire people with a wide range of completely different skills. This can affect the workflow and the mood in the office, and over time it can lead to employees quitting their jobs or creating challenges for other team members.

If you want to make sure that you hire a great team who work well together and get the job done, don’t worry. Here are some top tips to help you hire the perfect team.

Plan Your Recruitment Strategy

This is essential. You need to devise an in-depth plan with a comprehensive job description drawn up in collaboration with all stakeholders. It is important that everyone involved is bought into this process. Getting this input is essential so that you can identify the skills, experience and crucially the personal traits required to succeed in your organisation. You also need to identify the correct channels to identify where to source the ideal candidate from. Posting the role on your website and job boards is unlikely to deliver the desired result. Utilising social media channels (particularly LinkedIn) is now essential. For specialist roles and highly confidential positions consider using a specialist headhunter with in-depth market knowledge.

Devise a robust onboarding process

Once you have identified and secured the ideal candidate for your team it is critical that you start off on the right foot. The first 90 days particularly are critical to ensure that new employees feel that they have made the right decision.  You need to make sure that they are onboarded in a structured manner and crucially that they understand their role in the team and how the team can support them. Draw up a a structured plan that can be used when all new staff join which quickly gets them up to speed and makes them feel valued and integral to your success.

Focus On Creating A Positive Culture

Your team will need managers and leaders, and it is important that those tasked with leadership understand how to create a positive working culture since they will be responsible for implementing it.

Choose People Who Get Along

If you are hiring people who have to work in a team with each other, they obviously need to have great communication skills but they also need patience, diplomacy and sometimes a thick skin! Ideally avoid hiring people who are very insular and prefer to work alone as they may disrupt the balance in the team. Over time this can lead to resentment and increased attrition rates.

Look For Soft Skills

Many hiring managers focus on core competencies for their teams, such as IT skills, coding skills and other role-specific skills. Important as these may be, it is essential that you hire people who have strong soft skills, such as communication and goal setting skills. These people will help the team to gel together, and if issues do arise, they will invariably be instrumental in resolving them.

Compare

Clearly, you will need to hire new people for entry-level roles, but if you are hiring someone to fill a senior position in the team it is often best to make a comparison between external and internal candidates. This is because you can identify those who already fit in with the company values, and you know that they are passionate about the team. Benchmarking external candidates with those superstar employees will either validate you decision to hire externally or make you realise that you have the ideal candidate under your nose.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

Are you listening to your team? You really should be

One of the biggest misconceptions we have about communication is that listening is a passive activity. How many times have we heard someone say, or said ourselves, “I’ll come along to the meeting, but I’ll just listen”? We understand listening is an essential quality of leadership, but most of us don’t know how to listen effectively.

In a marketplace where there is a global war for talent, it’s crucial for organisations to have strong leadership. One of the biggest motivations for team members to resign is because they do not feel heard, appreciated or understood. Here are some of the biggest management blind spots when listening to staff and how to easily fix these issues.

Did you know?

When someone is talking with you face to face about their attitudes or emotions, research shows the most dominant form of communication is non-verbal. Words account for 7%, tone of voice 38% and body language a whopping 55%. While we may consider discussing attitudes or emotions to fall outside of mainstream professional communication, the reality is most one-on-one chats instigated by staff indicate attitude or emotion at the core of what they are saying. Feelings of being overwhelmed are extremely common.

It’s the same, but different

On the surface, nothing much has changed about professional hierarchy structure. Much, however, has changed beneath the surface. Dissatisfied, frustrated employees cite not being heard as a major motivator to look for a new job. Companies need leaders to recognise the importance of caring for their team in order that the business may flourish and succeed. The powerful act of listening transforms workplace culture, creating a harmonious environment, greater respect between team members, increased productivity and employees going above and beyond to deliver results. Focus is undiluted, office atmosphere is calmer, and there are fewer misunderstandings and errors. All because people feel heard.

Listening demands focus

Today’s lifestyle both in and out of the office is distracted, fragmented and dominated by technology. When you give an employee your full attention and time, they feel empowered. Give them the time and space they need to say what they need to say. Be careful not to interrupt or “help” them as they express themselves. Avoid the temptation to fix. Instead, give the person the opportunity and experience of being heard first and foremost. Just this simple act of listening to what someone has to say is effective and empowering. If you cannot contain yourself, don’t interrupt with a statement. Ask if you can offer suggestions.

Another positive way of reinforcing that you have heard what someone has said is asking questions to clarify what they are saying. Again, don’t interrupt, but wait for a pause. When the employee has finished speaking, let them know what you understand from what they have said, then ask if you have understood correctly.

Encourage your team to listen to each other

Listening means waiting before adding any thoughts to what is being said. Take this learning to your team and encourage them to listen to each other. As always lead by example. Creating authentic working relationships built on trust encourages loyalty – we could all do with more of that. Make listening a priority and your team will thank you.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors across Europe. We promise to listen to the issues you face in your business – hopefully we can help. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

Ace that interview and get the job

You are impeccably dressed, well researched and rehearsed, on time and waiting in reception before you are called in to interview. You know what to do. This isn’t your first time. But still, you’re nervous. You want to make a great first impression. And, right there, your nerves have caught you in their butterfly spin. We’ve got some insider tips showing exactly what goes into making a great first impression to focus your thoughts the next time you are waiting in reception.

The power of a first impression

It’s a scientific fact that human beings make decisions about strangers in the blink of an eye. Literally. We spend the next three seconds completing our opinion, around our perception of personality and competence. Once that decision has been made it is nigh on impossible to change it. The psychological advantage of making a strong first impression is significant; if you later make a mistake, you are most likely given the benefit of the doubt. There’s not a lot we can do to change these facts. We are funny creatures.

What influences first impressions?

This is where you can make a difference. Consider that the bulk of our communication is non-verbal. While it’s important to prepare what we would like to say, our body language is far more influential than the words we choose.

Make sure your gestures and body movements are congruent with what you are saying. For example: don’t describe a challenging situation where you had to fire an employee while smiling. While you might smile out of nerves or a desire to please your interviewer, the strong message you send is confused. Likewise the classic example of avoiding eye contact. It’s considered a negative gesture. You might feel intimidated, which is reasonable at a job interview, however what you are communicating is weakness.

Keep your body language open and relaxed. Communicate that you’re prepared and ready for the interview: you want to engage. Your tone of voice is another powerful influence. One way to settle your tone is to take a few deep breaths, making sure you breathe right into your stomach. A classic mistake is keeping the breath in the chest area which means your shoulders are hunched up and your breath trapped. Breathe deeply and your register will drop from its nervous higher pitch, down to its natural tone. Your tone of voice delivers your message – make sure it’s in your voice. Remember there are two factors at play here: the words you use and the way in which your message is received. Focus on your delivery.

Make a connection

Be kind and courteous to everyone. Think about how difficult it is to interpret someone’s behaviour and message when they are distracted. Any good interviewer will ask the receptionist, security guard and anyone you may meet on the way to interview what their first impression of you was. Make a conscious decision to switch on the moment you leave home.

Give your nervous energy something to do. Enthusiasm generates confidence. Allow yourself to be enthusiastic, confident and happy. Allow? Yes. Nerves have a sneaky way of imprisoning us in slightly robotic behaviour. Be authentic, enthusiastic, humble and kind. Allow yourself to shine.

Athena Executive Search specialise in recruiting in the Print and Packaging sectors across Europe. For more advice on interview technique please get in touch. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

How to use social media to find a new role

When used correctly, social media is a powerful tool to help you identify that perfect role. An active and engaging social media presence is crucial for a variety of reasons. Your activity across social media platforms says so much about who you are and helps you to present yourself in this increasingly competitive market as the ideal, talented addition to an employer.

An engaging social media feed across a variety of platforms also highlights your ability to build professional contacts as well as showcase your skills. Recruiters respond favourably to active social media feeds; they gather information based upon the quality, frequency and professional relevance of your posts. Developing your social media skills is therefore vital and we have some strategic tips to help you maximise your opportunities.

LinkedIn

LinkedIn really is the go-to networking site for recruiters. But merely creating a LinkedIn profile isn’t enough to convince hiring managers to take a closer look at you. Recruiters seek superior content, such as testimonials and recommendations from your colleagues and clients. Rather than simply listing your experience and qualifications, take the time to include background information to provide context. The more time you spend curating engaging content, the better your chances of attracting the job opportunities you want.

Recruiters seek talented individuals to network with and to interview. Highlight your skills and experience, stand out from the crowd and use LinkedIn to build an impressive database of industry contacts. The more active you are on LinkedIn, the better it will reflect on you and your suitability for a particular role.

Twitter

Twitter is by far the chattiest of all social media platforms – but don’t let that fool you. It’s a powerful tool for attracting a new job. Twitter is also a helpful resource to discover what people are saying about the company you want to work for. When you are looking for a new job, focus your tweets and retweets on industry-relevant subjects. Use keywords and hashtags to group your content with industry-specific content. Engage with respected industry leaders through following and responding to their tweets. Use your experience to offer helpful advice to other Twitter users in your industry. Recruiters will take note of what you say and who you interact with; make the most of the opportunity and highlight your skills and industry knowledge.

Facebook

Facebook’s reputation as an informal social media platform has caught out many a hopeful candidate. Don’t let this be you. Nowadays Facebook is also teeming with many helpful industry-specific groups and content. In addition to interacting with industry peers, be prepared for recruiters to peruse your profile to see how you engage with the world beyond your work environment. Who you are is your personal brand. If you prefer, create a separate profile to use as your professional Facebook page. It is, however, good practice to keep your content clean.

Social media is an effective channel through which to highlight your skills, experience and personality to potential employers, and confirm your suitability for a role. The opportunities available on social media to further your career are endless. Happy posting!

Athena Executive Search specialise in recruiting in the Print and Packaging sectors across Europe. Please connect with us on social media to keep up to date on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders. You can also subscribe here: https://athena50147.activehosted.com/f/1