Beyond Compliance: Why ESG-Savvy Leaders Are Driving Profit in Print and Packaging

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Sustainability used to be a box-ticking exercise. Now, it’s a bottom-line issue.

In the print and packaging sectors, companies with strong environmental, social, and governance (ESG) credentials are outpacing their peers—not just in reputation, but in revenue growth, resilience, and investor confidence.

And the common thread among these outperformers? Leadership that understands how to turn ESG commitments into commercial strategy.

At Athena Executive Search, we’re seeing a growing demand for executives who bring ESG fluency to the boardroom. Here’s why that shift is accelerating—and what it means for the future of executive hiring.

ESG Is No Longer a Niche Concern—It’s a Business Imperative

Stakeholders are demanding more than promises. From regulators and investors to B2B customers and end consumers, expectations around sustainability, transparency, and ethical governance are rising fast.

In the print and packaging industries, this translates into:

  • Tougher compliance standards (e.g. Extended Producer Responsibility, packaging taxes, carbon disclosures)

  • Supply chain scrutiny from global brands and retailers

  • Risk premiums for businesses that can’t demonstrate ESG performance

  • Investment incentives for those that can

But while compliance is a starting point, true value creation comes from embedding ESG into commercial decision-making. That’s where leadership makes all the difference.

What Sets ESG-Savvy Leaders Apart?

It’s no longer enough for executives to “support” sustainability from a distance. Today’s most impactful leaders actively integrate ESG principles into their core remit—whether that’s operations, procurement, marketing, or finance.

We’re seeing demand for senior talent who can:

  • Align ESG with commercial KPIs Understanding how sustainability drives margin growth, customer retention, and risk mitigation.

  • Lead sustainable innovation Driving product, process, and packaging innovations that reduce environmental impact and unlock new revenue streams.

  • Strengthen brand equity through purpose Building trust with stakeholders by championing transparency, ethical sourcing, and community engagement.

  • Influence up and down the value chain Engaging suppliers, partners, and internal teams in meaningful change—especially in complex global supply networks.

Real-World Impact: ESG as a Business Driver

Companies that embed ESG at the leadership level are seeing measurable benefits. For example:

  • A European print supplier that tied executive bonuses to carbon and energy performance saw a 12% drop in operating costs in two years.

  • A packaging business that brought in a Chief Sustainability Officer with commercial background secured new contracts with major FMCG clients who required carbon footprint disclosures.

  • Another firm used ESG positioning to win tenders from retailers prioritizing ethical sourcing and circular packaging.

These are not PR wins. These are strategic advantages, created by leaders who can bridge sustainability and strategy.

The Talent Gap Is Growing—But It’s Also an Opportunity

Despite rising demand, there’s a shortage of senior leaders with both ESG expertise and sector-specific knowledge.

That’s why companies that act now—by redefining leadership requirements and tapping into adjacent sectors (like clean tech, ethical manufacturing, or ESG consulting)—are gaining a head start.

At Athena, we help clients:

  • Identify ESG-ready leaders across traditional and non-traditional backgrounds

  • Redesign job profiles to align with sustainability objectives

  • Vet candidates for purpose, agility, and long-term strategic thinking—not just past performance

Athena’s Perspective

We believe the future of executive leadership in print and packaging belongs to those who can answer this question:

How does doing the right thing become a competitive edge?

Our role is to help you find the people who don’t just answer it—but deliver on it.

Is your next executive hire ESG-ready?

Let’s talk about how Athena Executive Search can help you align top-tier talent with your business and sustainability goals.