Restrictive Covenants – what do they really mean?

/0 Comments/in ,

The sense of achievement you experience when you secure your new job is immense. And rightly so. You look forward to a positive and productive future with your new employer. This is quite possibly the least opportune time to think ahead to what may happen when you leave. However, protecting yourself for that eventuality is good practice and, some employment advisers would say, essential.

What are restrictive covenants?

Restrictive covenants are clauses in your employment contract restricting your activities post-employment for a specified period, in order to protect your employer’s business interests. While your employer’s desire to protect themselves is understandable, you are entitled to do the same.

Think ahead

It is vital that you understand the range and claim restrictive covenants have over your ability to function professionally post-employment. While this may not feel like the best time to question your employer, this is probably the last opportunity you’ll have to negotiate your rights.

Make sure you understand exactly what is being said in your contract regarding your rights post-termination. For example, how long are you precluded from working for competitors? Do restrictive covenants extend to your social media accounts and connections? You are the best judge as to how you operate professionally. Think about the contacts you brought with you to this role. You don’t want to find yourself in a situation where you are prevented from working in your chosen industry.

What are the main areas covered by restrictive covenants?

Your employer will be keen to protect themselves across three key areas: competitors, clients and employees. You can be prohibited from competing with or working for a known competitor within a fixed radius of your employer’s location or across certain territories, for a fixed period of time. You can also be prohibited from luring employees away from your employer and working for existing clients for a fixed period.

Often restrictive covenants are not upheld because they are too vague, too lengthy and the employee in question is not senior enough to pose a credible threat to the business. The key to restrictive covenants being upheld is that they are specific and realistic. The courts will uphold what they believe as reasonable. It’s important that you understand how much leeway your employer has in restricting you.

Loyalty Obligations

Check your contract for the wording regarding the calculation of your bonus figure. In some cases, a percentage of your bonus rewards your performance but the majority is to reward your loyalty. There may also be terms advising that payment of your bonus is discretionary and potentially deferred to encourage you not to leave. Payments may also extend to commission, shares and any agreed long-term incentives. Pay particular attention to how these restrictive covenants affect your loyalty obligations and the timing of your departure.

Climbing the corporate ladder

Sometimes as part of your progression and promotion, you will be asked to agree to additional restrictive covenants commensurate with your increased seniority. It’s vital that you employ the same forward thinking with any such amendments.

We strongly advise you to seek independent legal advice prior to entering into any legal agreement.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Eco-Friendly Inks and Materials: The Next Big Thing in Sustainable Printing

/0 Comments/in

As the demand for sustainable solutions continues to grow, the print industry is shifting towards eco-friendly inks and materials. Companies are looking for ways to reduce environmental impact while maintaining high-quality printing standards. This article explores the latest innovations in sustainable printing and how they are transforming the industry.

1. The Shift to Vegetable-Based and Soy Inks

Traditional petroleum-based inks contribute to pollution and are difficult to recycle. In contrast, vegetable-based and soy inks offer several advantages:

  • Lower levels of volatile organic compounds (VOCs), reducing air pollution.
  • Easier de-inking during recycling, improving paper reuse.
  • Biodegradability, leading to reduced environmental impact.

2. Water-Based Inks Gaining Popularity

Water-based inks are becoming increasingly popular in packaging and textile printing. Their key benefits include:

  • No hazardous chemicals, making them safer for both workers and consumers.
  • Lower carbon footprint compared to solvent-based alternatives.
  • Compliance with stringent environmental regulations.

3. UV and LED-Curable Inks: A Sustainable Alternative

UV and LED-curable inks offer an innovative and energy-efficient printing solution. Their advantages include:

  • Instant drying, reducing energy consumption.
  • No need for solvents, minimizing harmful emissions.
  • Enhanced durability and resistance to fading.

4. The Rise of Biodegradable and Recycled Printing Materials

In addition to sustainable inks, eco-friendly printing materials are gaining traction. Companies are adopting:

  • Recycled paper and cardboard to reduce deforestation.
  • Biodegradable plastics for packaging, cutting down on landfill waste.
  • Alternative fibers such as hemp, bamboo, and sugarcane, which offer sustainable options with minimal environmental impact.

5. Challenges and Future Outlook

While the adoption of eco-friendly inks and materials is growing, challenges remain:

  • Higher production costs compared to conventional printing methods.
  • Availability and scalability of sustainable raw materials.
  • Consumer awareness and demand for greener printing solutions.

Despite these challenges, the future of sustainable printing looks promising. As technology advances and regulations push for greener alternatives, more businesses will transition to environmentally friendly printing solutions.

Conclusion

Eco-friendly inks and materials are revolutionizing the print industry, offering a path to sustainability without compromising quality. Companies that embrace these innovations will not only reduce their environmental footprint but also meet the rising demand for responsible printing practices. Staying ahead in the industry means investing in greener technologies and adapting to the evolving landscape of sustainable printing.

Take the Next Step Towards Sustainable Printing

Is your business ready to embrace eco-friendly printing solutions? At Athena Executive Search, we connect companies with top talent who specialize in sustainable packaging and print innovations. Stay ahead of industry trends and build a future-focused team.

Subscribe here: https://athena50147.activehosted.com/f/1

 

10 Interview mistakes, avoiding them, and how to dazzle the interview panel

/in

So your CV has fought its way to the top of the pile, and you have been selected for an interview. Congratulations – it is a tough job market out there. But after drinking the champagne and jumping around the room, it is time to get to work and prepare yourself. You will need to put in some work if you want to ace that interview.

  1. Be authentic. Trying to be anything else is exhausting and they will find out eventually anyway. Lying, or attempting to be something you really aren’t will result in a disconnect that will probably alienate your interviewers as well. Just don’t do it – it is too easy to do background checks.
  2. Refresh your memory about what the job is, and why you said you would be good at it. Think of examples where you have solved problems or added value in a situation that you can relate to the job you want.
  3. Preparation is everything, so do more research. If you want a position in the exciting Print and Packaging industry, for example, then make sure you do plenty of research about the sector, and in particular, find out more about which segment the company you wish to join operates in.
  4. Do your research. Don’t even think about turning up to the interview without doing due diligence on the company that is interviewing you. Read everything, prepare to explain why you would be an asset to them, and of course have intelligent questions to ask (and not just about how much you will be paid, or when you can take a holiday). For more background  read some trade publications, the company website, any press releases particularly concerning recent acquisitions etc. Watch company videos on YouTube which often give an insight into “behind the scenes” within a target company.
  5. Be punctual. Lateness will make a terrible first impression that you can never rectify. Again, research where you have to be, estimate how long it will take to get there – and double it. Leave at least that much time for the journey.
  6.  Look the part. Think about your personal presentation, i.e. wardrobe. What kind of image would the person who gets this job be projecting? If you appear polished, this should help convince the interviewers and help you exude calm, collected confidence. As you arrived early, you will have plenty of time to freshen up.
  7. Don’t criticise other workplaces, or former bosses, as this will be perceived as negative and disloyal.
  8. Expect tough questions. Expect to be asked about how you deal with conflict, and prepare some professional examples that will demonstrate how you can resolve work difficulties – and that doesn’t mean fighting over the last doughnut in the tea room.
  9. Be polite. No matter how anyone on the panel behaves, conduct yourself with poise and courtesy to show them what a classy act you are.
  10. Do your homework. If you bring documents or case studies to support your professional achievements, then make sure they are presented impeccably. Find out how many people will be on the panel and bring copies for everyone, and a couple extra, just in case.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For interview tips and advice please contact us. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

The Rise of Smart Packaging: QR Codes, NFC, and Augmented Reality

/in

In an increasingly digital world, packaging is no longer just about protecting and branding a product—it’s becoming an interactive experience. Smart packaging, incorporating technologies such as QR codes, Near Field Communication (NFC), and Augmented Reality (AR), is revolutionizing the way consumers engage with products. These advancements offer new opportunities for brands to enhance customer experience, ensure authenticity, and optimize supply chain management.

1. QR Codes: Bridging the Physical and Digital Worlds

QR codes have become a widely adopted tool in smart packaging due to their ease of use and ability to connect consumers with digital content instantly. Brands are leveraging QR codes to:

  • Provide Product Information: Detailed ingredient lists, user manuals, and safety instructions are accessible with a simple scan.
  • Enhance Consumer Engagement: QR codes direct users to promotional videos, loyalty programs, or exclusive content.
  • Ensure Product Authenticity: Counterfeit prevention is achieved by linking unique QR codes to blockchain-based verification systems.

2. NFC Technology: Instant Interaction with a Tap

Near Field Communication (NFC) is a contactless technology that allows consumers to interact with packaging simply by tapping their smartphones. NFC-enabled packaging is revolutionizing industries by:

  • Improving Security: Authentication features ensure that consumers receive genuine products, especially in high-value markets like pharmaceuticals and luxury goods.
  • Enhancing Customer Experience: Interactive storytelling and personalized recommendations become possible through NFC-enabled smart packaging.
  • Streamlining Inventory Management: Retailers and manufacturers use NFC tags to track product movement and optimize supply chain logistics.

3. Augmented Reality: Bringing Packaging to Life

Augmented Reality (AR) transforms ordinary packaging into an immersive experience by overlaying digital content on physical products. Companies are using AR to:

  • Offer Interactive Tutorials: Step-by-step guides and 3D demonstrations help customers use products effectively.
  • Boost Brand Engagement: Gamification and virtual try-ons create unique and entertaining experiences.
  • Improve Sustainability Messaging: AR storytelling educates consumers on eco-friendly initiatives and recycling guidelines.

4. The Benefits of Smart Packaging for Businesses and Consumers

  • Increased Consumer Engagement: Smart packaging keeps customers engaged beyond the initial purchase, building brand loyalty.
  • Data-Driven Insights: Brands gain valuable consumer behavior insights, helping refine marketing strategies.
  • Enhanced Sustainability: Digital instructions reduce paper waste, and smart tracking minimizes product losses and overproduction.

5. The Future of Smart Packaging

As technology continues to evolve, smart packaging will become even more integrated into everyday consumer experiences. Future innovations may include AI-driven personalization, voice-activated packaging, and deeper integration with the Internet of Things (IoT).

Conclusion

Smart packaging is no longer a futuristic concept—it’s a present-day reality transforming industries. By leveraging QR codes, NFC, and AR, brands can create more engaging, secure, and efficient packaging solutions that enhance customer experience and drive business growth. Companies that adopt these innovations early will position themselves as industry leaders in the digital packaging revolution.

Stay Ahead with Athena Executive Search

To stay competitive in the rapidly evolving packaging industry, you need top talent who understand smart packaging innovations. Athena Executive Search specializes in connecting businesses with industry-leading professionals to drive digital transformation and innovation.

Subscribe here for expert insights, job opportunities, and the latest trends shaping the future of packaging.

The importance of career strategy

/in

A career left solely to chance is an unwise gamble. Without the implementation of a clear and workable career strategy, there is a real risk of missing any opportunities that come your way, or even stagnating at a particular point you were hoping to move on from more quickly.

Work hard

During the early years of a career, you quickly climb the ranks by being the sharpest, brightest and most capable team player. You make sure you are the one who answers emails the quickest, the one who always volunteers for overtime and regularly comes up with ideas which far outshine those of your peers. But as your career progresses and the top of your game is in reach, the importance of a defined career strategy remains. Undertaking large projects which deliver time or cost savings – or other financial gain – carry more weight at senior manager or director level.

Plan

With plans come goals, with goals come motivation – and with motivation comes results.

Your career strategy will change and evolve over time, and will need constant review and consideration. In a world where there aren’t enough hours in a day and work is constantly piling up, months roll by unnoticed. But force yourself to regularly set time aside to assess where you are and where you’re going.

Be Specific

Work out specifically what you want to achieve in your career and by what date. Also consider whether there are gaps in your knowledge, in any technical practices or legal requirements for instance. Even as a senior manager or director, some new business concepts or procedures can require the acquisition of new skills and understanding. If so, consider what degrees or accreditations you may need to pursue, and what path you’ll need to take in order to get there. Study can require a large investment of your time and if a Masters or PHD is required for a position you want in three years’ time, you would really need to start applying now.

Get noticed

A recent study has shown that hiring an external candidate into a company means they’re paid 18-20% more than internal workers who are promoted upwards. Although unfair, it does point to the idea that professionals are often taken for granted inside their own companies. Whilst that doesn’t mean you constantly need to move around between organisations, if you do stay at the same company, it’s important to cultivate a strong external reputation. Get networking and get yourself noticed. Not only will you potentially open doors for yourself further down the line, you’ll also reduce the risk of blending into the background. You’ll remind your boss and colleagues that your abilities are appreciated – and sought after.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. Please get in touch if you are contemplating a career move or looking to recruit. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

 

The Future of Packaging: Emerging Trends Reshaping the Industry in 2025

/in

1. Sustainable Packaging Takes Center Stage

Sustainability is no longer optional—it’s a necessity. Consumers and regulators are demanding eco-friendly alternatives to traditional packaging materials. Companies are increasingly investing in biodegradable, compostable, and recyclable packaging solutions to reduce their carbon footprint. In 2025, expect to see more:

  • Plant-based packaging derived from renewable resources like cornstarch and seaweed.
  • Minimalist packaging designs that reduce material waste without compromising product protection.
  • Recyclable mono-material packaging, eliminating complex multi-layer plastics that are difficult to process.

2. Smart Packaging Enhancing Customer Engagement

The rise of IoT (Internet of Things) and digital technologies is revolutionizing packaging. Smart packaging solutions enhance product traceability, improve customer interaction, and provide real-time insights. Key innovations include:

  • QR codes and NFC (Near Field Communication) technology enabling consumers to access detailed product information, promotions, and authenticity verification.
  • Temperature-sensitive packaging for perishable goods, ensuring food and pharmaceutical safety.
  • Augmented reality (AR) experiences, allowing brands to create immersive storytelling through interactive packaging.

3. The Rise of Refillable and Reusable Packaging

In a bid to reduce single-use packaging waste, brands are embracing refillable and reusable models. From beauty and personal care products to household cleaning supplies, consumers are increasingly opting for sustainable alternatives. Major trends in this space include:

  • Refill stations in retail stores, where customers can bring their own containers.
  • Subscription-based refill models, reducing packaging waste and promoting brand loyalty.
  • Durable, reusable packaging made from glass, aluminum, and other long-lasting materials.

4. AI and Automation Transforming Packaging Operations

Artificial intelligence (AI) and automation are streamlining packaging production and improving efficiency. These advancements help manufacturers reduce costs, minimize waste, and optimize supply chain management. Expect to see:

  • AI-driven quality control systems detecting defects and ensuring consistency.
  • Automated packaging lines, increasing production speed and reducing human error.
  • Robotic packing solutions, improving accuracy and reducing labor shortages.

5. Flexible Packaging Gaining Popularity

Flexible packaging continues to gain traction due to its lightweight, cost-effective, and durable nature. This trend is particularly prominent in the food and beverage, pharmaceutical, and e-commerce industries. Benefits of flexible packaging include:

  • Extended shelf life for perishable goods.
  • Lightweight materials, reducing transportation costs and carbon footprint.
  • Improved barrier protection, maintaining product freshness and safety.

6. Regulations Driving Change

Governments worldwide are implementing stricter regulations on packaging waste and environmental impact. In 2025, packaging companies must comply with:

  • Plastic bans and extended producer responsibility (EPR) policies requiring companies to manage post-consumer waste.
  • Stricter labeling laws, ensuring transparency in sustainability claims.
  • New recycling infrastructure investments, improving circular economy practices.

7. Personalization and Customization on the Rise

Brands are leveraging digital printing and variable data printing to create personalized packaging solutions. Customization not only enhances the consumer experience but also fosters brand loyalty. Notable trends include:

  • Limited-edition packaging designs, catering to seasonal promotions and special events.
  • On-demand packaging production, reducing waste and meeting specific customer preferences.
  • AI-powered data analysis, enabling brands to tailor packaging based on consumer behavior.

Conclusion

The packaging industry in 2025 is defined by sustainability, technological integration, and customer-centric solutions. Companies that adapt to these emerging trends will not only stay competitive but also contribute to a more efficient and environmentally responsible future. By embracing smart packaging, AI-driven automation, and sustainable materials, businesses can ensure they meet the evolving demands of both consumers and regulators.

Stay Ahead with Athena Executive Search

Navigating the evolving packaging industry requires top talent. Athena Executive Search specializes in connecting businesses with industry-leading professionals who drive innovation and sustainability. Whether you’re looking to build a skilled team or explore new career opportunities, we can help.

Subscribe here to receive the latest industry insights, career opportunities, and trends shaping the future of packaging.

 

Smart and specific – your perfect CV covering letter

/in

The perfect CV cover letter is just that – a letter. Adding a couple of paragraphs to the email you’re sending won’t hack it. According to CV Library 57% of UK employees think that a CV cover letter is essential. So what else do you need to know?

In this industry, smartness matters

People in the Print and Packaging industries care about how things are presented. So make sure your letter looks great – plenty of white space with smart formatting. There are lots of examples online, so choose a good one and copy it. Unfortunately, you don’t have much control over the Word settings that the recipient is using, so it’s a good idea to make a PDF of your letter once it’s ready.

Personalise it

Find out who you’re sending it to. Get their name and job title, and add these to the address. And when you’ve got their name, give them a quick Google, or look on LinkedIn, and see whether they’re the type who list their qualifications after their name. If they are, you get a gold star for adding them in your letter. There’s nothing like a bit of flattery to get you off on the right foot.

Say something about who you are

The point about the covering letter is to say things that aren’t obvious from the CV. Think about what kind of culture the company has and why your personality makes you a good fit.

Look at the company’s mission statement and values. If you share similar values and goals mention it in your letter. Give specific examples of what you have done that demonstrate that you will fit in with the company. Don’t just mention work related activities. Give examples of out of work activities that demonstrate a more rounded personality.

Be specific about the job

OK, so you’re actually hoping to get half a dozen applications out this weekend. Never write a standard letter that you reuse. As well as a specific name, you need to be really on the button about exactly which bit of the business you’re applying to. And pump it up a bit. So avoid “the packaging business has always been a key interest of mine” (yawn) but go for “I am passionate about packaging and the exciting developments in Packaging Ltd.’s innovative use of brand protection products.”

And say when you’re available but make it tactful. So if you’re currently between jobs, you’re “available to make an early start”.

Be positive

We often go looking for a new job because we’re fed up with the old one. This is a negative frame of mind that can easily come out in the way you express yourself. So, avoid any criticism of your current job and employer and concentrate on the positive step forward that the new job represents. You’re ready to take on greater responsibilities, move to a different part of the industry that you find fascinating.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

Digital Printing vs. Traditional Printing: Which Is Right for Your Business?

/in

In today’s fast-paced printing industry, businesses face the crucial decision of choosing between digital and traditional printing methods. Each has its advantages and limitations, making it essential to assess factors like cost, quality, turnaround time, and sustainability. This article explores the key differences between digital and traditional printing to help you determine the best solution for your business needs.

1. Understanding Digital Printing

Digital printing is a modern technique that transfers digital images directly onto various surfaces without the need for printing plates. This method is widely used for short runs, personalized prints, and rapid production needs. Key benefits include:

  • Speed and Efficiency: Ideal for quick turnarounds, as it requires minimal setup.
  • Cost-Effectiveness for Small Runs: Eliminates the need for costly plates, making it suitable for low-volume printing.
  • Personalization and Variable Data Printing: Enables businesses to customize each print with unique text or images, such as in direct mail campaigns.
  • Eco-Friendliness: Uses less waste and fewer chemicals compared to traditional methods.

2. Understanding Traditional Printing

Traditional printing encompasses methods like offset lithography, flexography, and screen printing, which rely on plates or screens to transfer ink onto paper or other materials. This approach is often chosen for high-volume production and specific print finishes. Key advantages include:

  • Superior Print Quality: Produces sharper, more consistent images with vibrant colors.
  • Cost-Effectiveness for Large Runs: Although the setup cost is high, bulk printing reduces the per-unit price.
  • Versatility in Substrates: Works well with a wide range of materials, including metal, plastic, and fabric.
  • Longer-Lasting Prints: Offset and screen printing produce durable prints resistant to fading.

3. Key Factors to Consider When Choosing Between Digital and Traditional Printing

Cost and Budget

  • Digital printing is cost-effective for small print runs, eliminating the need for plates and reducing setup costs.
  • Traditional printing becomes more economical for large-volume projects due to lower per-unit costs after initial setup.

Turnaround Time

  • Digital printing offers faster production, making it ideal for short deadlines and on-demand printing.
  • Traditional printing requires more setup time but delivers efficient bulk production once plates are prepared.

Print Quality and Customization

  • Digital printing allows for on-the-fly customization and variable data printing but may have slightly lower resolution and color accuracy compared to traditional printing.
  • Traditional printing excels in high-definition print quality and precise color matching, particularly for branding materials.

Environmental Impact

  • Digital printing generates less waste, as there is no need for plates or excess ink.
  • Traditional printing, especially offset, uses more chemicals and materials but can be more sustainable if produced in high volumes.

4. Which Printing Method is Right for Your Business?

  • Choose Digital Printing If: You require short print runs, personalized materials, or rapid turnaround times.
  • Choose Traditional Printing If: You need large-volume production, superior print quality, and cost efficiency in bulk printing.

Conclusion

Both digital and traditional printing have their place in the industry, and the best choice depends on your business’s specific needs. By evaluating your project volume, budget, and desired print quality, you can select the most effective printing method to maximize efficiency and results.

Take the Next Step with Athena Executive Search

Choosing the right printing method is crucial for your business success, but having the right talent is just as important. At Athena Executive Search, we specialize in connecting top professionals with leading companies in the packaging and print industry. Whether you’re looking for expert talent or seeking career opportunities, we can help.

Subscribe here to stay informed about industry trends, recruitment insights, and exclusive opportunities tailored for the packaging and print sector.