From Plastic to Purpose: How Packaging Firms Are Rethinking Talent for a Circular Future

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As global focus intensifies on reducing plastic waste and minimizing environmental impact, the packaging industry stands at a critical crossroads. The transition to a circular economy—where waste is eliminated, and materials are kept in use—is not just a supply chain challenge. It’s a talent challenge.

To lead this transformation, companies need more than sustainability strategies. They need the right people to execute them.

At Athena Executive Search, we are helping packaging companies find the leaders who can drive innovation, navigate complexity, and embed circular thinking at the heart of business operations.

The Circular Shift Is Here—and It’s Non-Negotiable

The days of single-use packaging dominance are numbered. In its place, a new paradigm is taking hold—one defined by:

  • Design for reuse and recyclability

  • Alternative materials and biomaterials

  • Producer responsibility and regulatory pressure

  • Customer demand for transparency and impact

These shifts are not isolated. They’re interconnected and systemic, requiring change across the entire value chain—from sourcing and design to logistics and end-of-life.

To respond, businesses must evolve. That evolution starts at the top.

A New Kind of Executive Is Emerging

Circular economy principles are transforming leadership profiles across the packaging sector. We’re seeing growing demand for executives who bring:

Sustainability Strategy Experience

Not just ESG awareness, but practical, results-oriented leadership in implementing sustainable business models, net-zero roadmaps, or closed-loop systems.

Innovation in Materials and Design

Leaders with backgrounds in materials science, eco-design, or industrial engineering who understand how to reimagine packaging from the ground up.

Collaborative, Cross-Disciplinary Thinking

The ability to unite R&D, procurement, marketing, and compliance around circular objectives—breaking silos to build integrated solutions.

Data and Lifecycle Intelligence

Executives who can make decisions based on life cycle assessments (LCA), carbon tracking, and impact reporting—not just financial metrics.

This new talent profile doesn’t always come from traditional packaging backgrounds. Some of the most promising candidates are arriving from cleantech, circular fashion, or sustainability consulting—and bringing a fresh perspective to the sector.

What’s Holding Companies Back?

For many organizations, legacy structures and outdated hiring models are the biggest obstacles to change.

It’s not uncommon for packaging companies to:

  • Seek innovation while hiring for the same old job specs

  • Expect ESG transformation without empowering leadership

  • Focus on operational continuity over strategic disruption

This is where executive search plays a critical role.

Athena’s Approach: Matching Mission with Mindset

At Athena, we specialize in packaging and print—and we understand the talent required to lead through complexity. When we partner with clients navigating sustainability transformation, we ask:

  • Are you hiring for today’s challenges—or tomorrow’s market realities?

  • Does your leadership team reflect your sustainability commitments?

  • Do your candidates bring both industry insight and change-driving capability?

We go beyond qualifications to assess how aligned a leader is with purpose, innovation, and systems thinking—traits that are essential for circular success.

The Bottom Line

Transitioning from plastic to purpose is more than a material change. It’s a cultural and leadership evolution.

If the packaging industry is to truly deliver on its environmental promises, it must start by rethinking the kind of people it puts in charge of the future.

At Athena Executive Search, we’re helping clients find leaders who not only understand circular economy principles—but who are ready to put them into practice.

Ready to lead your business into a more sustainable future?

Let’s talk about how the right executive hire can turn your circular ambitions into results.

Green Leadership: Why Sustainability Expertise Is the New Must-Have for Packaging and Print Executives

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The packaging and print industries are transforming. Is your leadership team ready?

As regulatory demands tighten and environmental awareness grows, sustainability is no longer a side consideration—it’s central to business success. In the packaging and print sectors, forward-thinking companies are turning to a new kind of executive: one who combines commercial leadership with a deep understanding of environmental impact.

At Athena Executive Search, we’re seeing firsthand how sustainability is reshaping the executive landscape—and why businesses can’t afford to fall behind.

Why Sustainability Can’t Wait

From single-use plastics bans to mandatory carbon reporting, regulations are changing fast. At the same time, major brands are setting ambitious sustainability goals, pushing expectations down the supply chain.

Add to that increasing consumer demand for greener products and more transparent practices, and it’s clear: the shift is not optional. Companies that can’t demonstrate environmental responsibility risk losing relevance—and market share.

What Makes a Sustainability-Focused Leader?

Traditional leadership traits—strategic thinking, commercial savvy, and operational efficiency—still matter. But in 2025 and beyond, standout executives in packaging and print will also bring:

  • Lifecycle Thinking – A holistic view of product design, sourcing, manufacturing, and end-of-life.

  • Cross-Functional Collaboration – The ability to align R&D, operations, marketing, and supply chain around sustainability goals.

  • ESG Fluency – Knowledge of frameworks like Science-Based Targets, CDP, or GRI, and how to apply them in real-world decisions.

  • Innovation with Purpose – Experience driving change through sustainable materials, processes, or business models.

These leaders are not just managing sustainability—they’re embedding it into every part of the business.

Real Examples: How the Industry Is Evolving

We’re already seeing leading companies redefine C-suite roles to align with sustainability goals. For example:

A global packaging firm we partnered with recently evolved its Chief Procurement Officer role to focus on supplier decarbonization and ethical sourcing—sending a strong message to customers, investors, and employees.

Others are building ESG accountability directly into executive KPIs and integrating sustainability into corporate strategy at the board level.

How Athena Helps You Find Green Leaders

At Athena Executive Search, we specialize in identifying purpose-driven executives who align with the future of packaging and print. Our approach includes:

  • Industry Expertise – Deep knowledge of the packaging and print value chain.

  • Sustainability Focus – Access to a global network of ESG-savvy leaders, including those from adjacent sectors like materials science, cleantech, and circular economy.

  • Values-Driven Assessment – We look beyond the CV, evaluating a candidate’s vision, leadership style, and track record of meaningful impact.

We don’t just fill roles—we help future-proof your leadership team.

Conclusion: Lead the Change or Risk Falling Behind

Sustainability isn’t a trend—it’s a defining challenge and opportunity for the packaging and print industries. The companies that will succeed are those led by individuals who understand that profitability and environmental responsibility go hand in hand.

Are you ready to find your next sustainability-focused executive?

Let’s talk.
Athena Executive Search connects companies with leaders who drive real, responsible growth.

Need Support with Executive Hiring?

Contact us to start a conversation about how we can help your thrive in a greener future.

How to use social media to find a new role

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When used correctly, social media is a powerful tool to help you identify that perfect role. An active and engaging social media presence is crucial for a variety of reasons. Your activity across social media platforms says so much about who you are and helps you to present yourself in this increasingly competitive market as the ideal, talented addition to an employer.

An engaging social media feed across a variety of platforms also highlights your ability to build professional contacts as well as showcase your skills. Recruiters respond favourably to active social media feeds; they gather information based upon the quality, frequency and professional relevance of your posts. Developing your social media skills is therefore vital and we have some strategic tips to help you maximise your opportunities.

LinkedIn

LinkedIn really is the go-to networking site for recruiters. But merely creating a LinkedIn profile isn’t enough to convince hiring managers to take a closer look at you. Recruiters seek superior content, such as testimonials and recommendations from your colleagues and clients. Rather than simply listing your experience and qualifications, take the time to include background information to provide context. The more time you spend curating engaging content, the better your chances of attracting the job opportunities you want.

Recruiters seek talented individuals to network with and to interview. Highlight your skills and experience, stand out from the crowd and use LinkedIn to build an impressive database of industry contacts. The more active you are on LinkedIn, the better it will reflect on you and your suitability for a particular role.

Twitter

Twitter is by far the chattiest of all social media platforms – but don’t let that fool you. It’s a powerful tool for attracting a new job. Twitter is also a helpful resource to discover what people are saying about the company you want to work for. When you are looking for a new job, focus your tweets and retweets on industry-relevant subjects. Use keywords and hashtags to group your content with industry-specific content. Engage with respected industry leaders through following and responding to their tweets. Use your experience to offer helpful advice to other Twitter users in your industry. Recruiters will take note of what you say and who you interact with; make the most of the opportunity and highlight your skills and industry knowledge.

Facebook

Facebook’s reputation as an informal social media platform has caught out many a hopeful candidate. Don’t let this be you. Nowadays Facebook is also teeming with many helpful industry-specific groups and content. In addition to interacting with industry peers, be prepared for recruiters to peruse your profile to see how you engage with the world beyond your work environment. Who you are is your personal brand. If you prefer, create a separate profile to use as your professional Facebook page. It is, however, good practice to keep your content clean.

Social media is an effective channel through which to highlight your skills, experience and personality to potential employers, and confirm your suitability for a role. The opportunities available on social media to further your career are endless. Happy posting!

Athena Executive Search specialise in recruiting in the Print and Packaging sectors globally. Please connect with us on social media to keep up to date on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders. You can also subscribe here: https://athena50147.activehosted.com/f/1

 

Welcome to The Athena Client Brief

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Helping You Build World-Class Leadership Teams in Print & Packaging

At Athena Executive Search, we understand that talent is the most strategic investment any company can make. That’s why we’re proud to introduce The Athena Client Brief — a newsletter designed specifically for leaders in the print and packaging sectors who are serious about building high-performing executive teams.

Why This Brief? Why Now?

Leadership recruitment is evolving rapidly. Candidates are no longer swayed by compensation alone. Today’s top executives are looking for companies with purpose, flexibility, and long-term growth opportunities. Yet many organizations struggle to adapt their hiring strategies to meet these new expectations.

The Athena Client Brief was created to fill that gap. Each edition will deliver practical insights, market trends, and real-world case studies to help you attract, retain, and empower the best talent.

Who Is This For?

If you’re responsible for shaping your organization’s leadership — as a CEO, board member, HR executive, or founder — this newsletter is for you.

Whether you’re scaling fast, transforming your business, or future-proofing your leadership pipeline, our goal is to give you a competitive edge in how you think about, attract, and retain top-tier talent.

What to Expect

Each monthly issue of The Athena Client Briefwill include:

  • Market Trends: What’s shaping executive talent in print & packaging
  • Athena Insights: Actionable advice from our search consultants
  • Case Studies: How top companies are securing world-class leaders
  • Talent Strategy Tips: Building a culture and EVP that attract the best

This is not generic hiring advice. It’s industry-specific, leadership-focused intelligence that reflects our deep network and years of experience in this space.

Let’s Lead the Talent Conversation — Together

We’re excited to kick off this new chapter and to partner with you on one of the most important challenges your business faces: building the right leadership team.

Welcome to The Athena Client Brief. We’re glad you’re here.

How to Attract and Retain Top Talent in the Packaging & Print Sector

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In an industry defined by innovation, sustainability, and operational precision, the print and packaging sector is only as strong as the leaders guiding it.

Yet across the market, companies are facing a familiar challenge:

Finding — and keeping — the right executive talent.

At Athena Executive Search, we speak to senior leaders and candidates every day. Their message is clear: the traditional value proposition is no longer enough. Compensation, while important, is no longer the deciding factor.

To win top talent, companies must rethink how they present themselves — not just as employers, but as destinations for leadership, impact, and purpose.

The Executive Mindset Has Changed

Today’s leaders are highly selective. Here’s what they’re really looking for:

1. Purpose and Values

Senior professionals want to align with companies that stand for something. Sustainability, ethical operations, and long-term thinking matter — especially in packaging, where ESG pressures are reshaping the supply chain.

“I want to be part of something that actually makes a difference.” – Candidate, VP Operations, Sustainable Packaging

2. Workplace Flexibility

Hybrid and remote options are now an expectation, not a perk. Leaders expect autonomy in where and how they work — and judge employers on their adaptability.

3. Leadership Development & Growth

Top talent isn’t looking for a static role. They want to grow, evolve, and lead broader transformation. Companies that offer clear leadership pathways and continuous development are winning the war for talent.

Fact: 45% of senior leaders in packaging roles prioritize companies that offer robust professional development programs. (Source: Athena Candidate Survey, 2025)

Athena Insight: What Your Company Can Do

To stand out in a competitive talent market, consider the following:

Clarify Your EVP (Employer Value Proposition)

Why should a top executive choose you? Get crystal clear on what sets your company apart — and communicate it at every touchpoint, from your careers page to your interview process.

Prioritize Growth Conversations

Don’t wait until onboarding to discuss development. From your first meeting, show candidates how they’ll grow, contribute, and lead change in your organization.

Build a Flexible Leadership Culture

Flexibility doesn’t mean compromising standards. It means building trust, offering support, and rethinking how productivity is measured. In today’s world, adaptable leadership is smart leadership.

Case Study: Strategic CFO Placement

Athena recently partnered with a global packaging company seeking a CFO with experience in sustainable transformation. Beyond financial expertise, the candidate was deeply values-driven and looking for a role where they could shape long-term impact.

By aligning the company’s EVP with the candidate’s goals, we secured a hire that was not only qualified — but committed.

Result: A strong cultural fit, seamless integration, and long-term placement success.

Final Thoughts

In 2025, your employer brand is your talent strategy. It’s not enough to post a role and hope the right person applies. Companies that lead in executive hiring are those that invest in understanding their audience and adapting to meet them.

At Athena, we help you bridge the gap between where you are today and the kind of leadership team you need tomorrow.

Ready to Build a Better Leadership Pipeline?

If you’re hiring or planning for future growth, we’d love to help.

Reach out for a confidential consultation. Subscribe to The Athena Client Brief for more insights: Subscribe on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7326186128158429184

360-Degree Feedback – Why You Should Be Using It

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Feedback is an essential part of business, especially for Print and Packaging businesses that employ large teams who work together. If you want to improve the communication levels in your business, here is everything you need to know about 360-degree feedback – and why you should be using it.

What Is 360-Degree Feedback

360-degree feedback is feedback that comes from many different levels. Instead of one employee receiving feedback from their manager, they would receive feedback from a variety of people, including peers, managers, other workers, customers or stakeholders. This gives more accurate feedback that includes everyone’s needs and opinions, so the employee can significantly improve their performance and skills.

How a Printing and Packaging Company Can Benefit from using it

One of the main benefits of 360-degree feedback is that you can assess an employee’s performance from multiple people’s perspectives. This is very useful, as it is possible that one manager is unaware of an employee’s bad habits, so they may not point them out. However, a co-worker or a customer may be aware of these issues, and 360-degree feedback gives them the chance to air these so that any problems can be solved.

This is especially useful for employees who work in a busy environment, as teamwork and mutual understanding are essential parts of the business

It also gives employees more power rather than just allowing managers to make decisions. This means that employees will feel more valued and appreciated. It also means that they are less likely to have problems in the workplace, as they are able to air their grievances.

How to Prepare Employees 

It is important to discuss the benefits of 360-degree feedback before implementing it, as this means that employees will be fully aware of how it works. You should take the time to state that any feedback will be anonymous, so employees don’t feel worried about giving it, and you should also say that the system isn’t being implemented to make employees feel under scrutiny. It is being implemented to improve the workplace for everyone.

You should also take some time to sit down with the managers to prepare them for the results of 360-degree feedback. Many managers are not used to receiving feedback from the employees that they manage, and so they may feel attacked and worried about any negative feedback that they get. Thankfully, proper training and an anonymous system should remove any worries that your managers have.

Starting 360-Degree Feedback

Once all of the employees have been informed about 360-degree feedback, you can start to implement it. You should set clear rules to ensure that no one abuses the feedback system – for example, you may want to set one day of the week for when employees can leave feedback rather than every day of the week.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here:  https://athena50147.activehosted.com/f/1

What are the secrets of great leadership?

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Great leadership depends upon our level of self-awareness, our willingness to learn and our acceptance that our actions and attitude influence everyone around us. When we assume a leadership role, all of our behaviour counts. Our ability to recognise and develop the qualities we naturally possess and a willingness to develop and improve upon those we don’t is what separates ordinary leaders from the great.

Collaborate and congratulate

Work with your staff, not above them. Avoid using your position as leader as the driving influence behind getting things done. Treat your staff as colleagues rather than minions and they will feel empowered to share their ideas. It costs you nothing to smile and greet staff as you go about your day. This essential courtesy practised consistently, transforms office culture. Support your team by listening to them, congratulating and thanking them for their dedication and effort.

A great leader listens; they never assume they are the most intelligent person in the room merely because of their job title. And indeed they rarely are.

Authentic, human and humble

You want your staff to succeed. You’re happy to take a backseat and give them their moment, and the recognition and rewards they deserve. You know your team, which is reinforced as you say hello as you pass each other in the hall. You do not pry; you are aware that Tom is coaching his son for his GCSE exams, and Martha is training for the marathon. You acknowledge that staff have lives and interests outside work. Your team feels valued and genuinely cared for. With the global war for talent, authentic relationships make all the difference.

A great leader enjoys a balanced lifestyle. They work hard and take their time away from work seriously too. Whether its active involvement with the family or indulging in a favourite hobby, they know they make better leadership decisions if they are not over saturated with the pressures of the job.

Creative, confidence and focused

Your team knows you’re friendly, courteous and set a consistent example of acceptable behaviour. They also know you’re not easily fooled or manipulated. You navigate your team towards company goals and your team know they are in expert hands, no matter what the circumstances. Of course, there will be those days where everything appears to go wrong. On those days, you remain calm and exude confidence. It’s your job to keep the ship on course – and your team is led by your attitude and behaviour as much as they are by your direction. Your communication style is clear; your team understands what is expected. Do not hesitate to weed out under performing staff who cannot keep up. Timing is crucial; don’t wait.

A great leader thinks creatively. Part of this creative thinking is knowing the difference between what is right and what is easy. A level head and strong sense of perspective focused on company goals get the job done. Throughout it all your team seeks guidance from you. Where do you go for your inspiration? It’s important you have a healthy perspective on your past experience to draw from, in addition to seeking out your own mentors’ wisdom to guide you.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Why changing jobs is often your best option

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The concept of successful careers on a single track over a dedicated 25 year period is now largely regarded as myth. Today’s primary rule for success is to step outside your comfort zone. If you want a purpose-driven and successful career in which you actively participate, you will need to know when to take a calculated risk. Let’s examine the reasons why changing your employer breeds professional success – if you know what you’re doing.

Think. Don’t panic.

We understand you’ll come across organisations which do not hire candidates with a track record of shorter term roles; some companies include tenures as long as two to three years in their hiring rules. Consider the cautious culture behind this policy. Is this a culture in which you believe you can flourish? This example of strategic thinking encourages you to take into account a company’s philosophy and personality and ask yourself: is it the right environment for you?

Tunnel vision be gone

Every committed employee, regardless as to their pay bracket, knows the feeling of disappearing inside an organisation’s world. It’s easy to lose sight of the rest of the industry as you settle into your company’s working environment. Try and keep an eye on what’s going on across the industry, particularly in leadership roles. When you change roles, you reconnect with your industry – and the global big picture.

Can they give you what you need?

In scouting for a new professional home, ask yourself what the company is doing. What’s their growth rate? It’s important – and healthy – to evaluate your potential employer. You want to be as certain as you can be that they can match your development needs as closely as possible. Changing roles encourages this style of leadership thinking: evaluating a challenge with clarity and asking important questions.

By continuing to explore your industry beyond your current working environment, you continue to develop and grow, all the while refining your leadership skills.

You’re worth it

The challenge of establishing your value with your employer is one that enriches all of us. For some, the process is a leap outside their comfort zone. Your ability to embrace the exploration of new horizons over potential professional stagnation will drive the career satisfaction you seek. In taking an active role in establishing your professional worth, you become ever more adept at negotiating value. This is a crucial skill for every successful leader to have at their disposal.

No guarantees

The contemporary workplace values skilled, experienced workers who think outside the box to keep pace with the ever-evolving digital landscape. The modern workplace is a vibrant, transitory environment focused on attracting talented team players. No employer today can guarantee you job security for life. Consider how you are going to remain – or even become – a relevant, dynamic and empowered voice in your industry.

In considering your position in the trajectory of your career, you’ll orientate yourself more accurately if you determine what you have contributed. Clarity and understanding around your contribution reveals a great deal about where you are going professionally. A role in which you are complacent and mechanically performing functions is a job. A role where you negotiate, strategise and challenge yourself is a career.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. Please get in touch if you are contemplating a career move or looking to recruit. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Flexible Packaging vs. Rigid Packaging: Which Is the Future?

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The packaging industry is evolving rapidly, driven by changing consumer demands, sustainability concerns, and technological advancements. One of the most significant debates in the sector revolves around flexible and rigid packaging. Each has its advantages and challenges, and the choice depends on factors such as product type, environmental impact, cost, and branding considerations. In this article, we explore the key differences, benefits, and future prospects of flexible and rigid packaging.

  1. Understanding Flexible Packaging Flexible packaging refers to materials such as pouches, films, and wraps that can be easily shaped. Commonly used in food, pharmaceuticals, and personal care products, flexible packaging is growing in popularity due to its lightweight nature and cost-effectiveness. Key benefits include:
  • Reduced Material Use: Requires less material than rigid packaging, leading to lower production costs and environmental impact.
  • Lightweight and Portable: Easier to transport, reducing shipping costs and carbon footprint.
  • Extended Shelf Life: Advanced barrier properties help protect products from contamination and spoilage.
  • Innovative Designs: Allows for creative and convenient packaging formats, such as resealable pouches and spouted bags.

However, flexible packaging also has drawbacks. Its recyclability remains a challenge, as multi-layer materials can be difficult to process. Additionally, it may not provide the same level of protection as rigid packaging for certain fragile or high-value products.

  1. Understanding Rigid Packaging Rigid packaging includes containers made from glass, metal, hard plastic, and paperboard. It is widely used for beverages, cosmetics, electronics, and healthcare products. The key advantages of rigid packaging are:
  • Durability and Protection: Offers superior protection for fragile and high-end products.
  • Premium Appearance: Often associated with luxury and high-quality branding.
  • Easier Recycling: Many rigid materials, such as glass and aluminum, have well-established recycling streams.
  • Resealability and Functionality: Provides sturdier options for repeated use, such as screw-top bottles and hinged-lid boxes.

Despite these benefits, rigid packaging is often more expensive to produce and transport due to its weight and bulkiness. It also tends to have a higher carbon footprint compared to flexible alternatives.

  1. Sustainability and Market Trends Sustainability is a crucial factor in packaging decisions. While rigid packaging has the advantage of being more widely recyclable, flexible packaging often requires fewer resources to produce and transport. Brands are increasingly investing in:
  • Recyclable and Compostable Flexible Packaging: Innovations in mono-material films and biodegradable options are addressing recyclability concerns.
  • Lightweighting Rigid Packaging: Reducing material thickness and using recycled content to lower environmental impact.
  • Hybrid Packaging Solutions: Combining the best of both worlds, such as rigid-flexible pouches with sturdy bases and flexible tops.
  1. The Future of Packaging: Which Will Dominate? Both flexible and rigid packaging will continue to play essential roles in the industry. However, the trend is shifting towards flexible packaging due to its cost efficiency, convenience, and evolving sustainability solutions. As recycling technologies improve and consumer preferences evolve, we can expect:
  • Greater adoption of sustainable flexible packaging.
  • Innovation in refillable and reusable rigid packaging models.
  • Regulatory shifts favoring recyclable and biodegradable materials.

Conclusion The future of packaging is not a one-size-fits-all solution. Companies must evaluate their specific needs, product requirements, and sustainability goals to determine the best approach. Whether embracing the versatility of flexible packaging or the durability of rigid packaging, businesses that innovate and prioritize eco-friendly solutions will stay ahead in the evolving packaging landscape.

Call to Action: Looking to stay ahead in the packaging industry? Partner with Athena Executive Search to find top talent and innovative solutions tailored to your business needs. Subscribe here: https://athena50147.activehosted.com/f/1

 

Why your CV is probably being ignored

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The print and packaging job market has always been a competitive environment. Not only are we competing with other applicants for a role, we are also competing for attention. Employers (and recruiters) seek candidates focused on their career, not someone merely going through the motions of looking for another job. Here are the simple mistakes holding you back, and straightforward feedback as to why your CV isn’t commanding interviews.

All or nothing

Finding a job is a serious business. Often we start too small and stay there, then wonder why the phone isn’t ringing. By ‘small’ we mean unfocused. Little things give you away. Phrases such as “I’m putting feelers out”, casual coffee chats with industry contacts “to see what’s out there”, or sending out your CV to “see what happens”. This casual tone leaks into your CV and covering letter. Would you hire a distracted manager to run one of your talented teams?

There’s a reason we call the process job ‘hunting’. The search for your next role requires focused commitment and an investment of your time. To modify the famous RAF quote: time spent in consideration is seldom wasted. Especially when it comes to finding the role you want. You’re an experienced, talented, multi skilled candidate with so much to offer your target company in the print and packaging industry.

Can you read me?

Never underestimate the power of asking someone you trust to read your CV. They don’t need to have industry experience – in fact their lack of experience will be the key to unlocking your CV. Ask them to answer the following: does your CV makes sense (grammar), is it easy to read (layout) and – crucially – does it sound like you (tone). Listen to what they have to say. Remember: what’s obvious to you isn’t necessarily obvious to others. Your experience is your expertise; this is an opportunity to share your knowledge. Clarity and brevity are essential. Keep an open mind when receiving feedback and make the necessary changes. There’s no excuse for careless grammar, a disengaged tone or formatting errors at this stage of your career.

What are you saying?

Everyone knows they need to tailor their CV and covering letter for each job applied for. This should be your signal to go the extra mile and separate yourself from the competition. Take a step back and look at how your existing skills align with the job you want. Consider how to frame your skills in relation to your experience and the role. Look at what you are saying. What do your words communicate about you, your experience and professional goals? How are your skills a good marriage with the job?

Include statistics to back up business improvement claims made in your CV, such as performance and sales. Qualify your claims – make it easy for the person reading your CV to see that you can do the job. Mention skills you want to develop. You are a manager keen to continue learning as technology evolves. Make yourself relevant now and into the future.

Ultimately, if you don’t capture why your skills, experience, management style and vision are what a company is looking for, who will?

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For advice on how to put together a great CV please get in touch. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1