Why your CV is probably being ignored

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The print and packaging job market has always been a competitive environment. Not only are we competing with other applicants for a role, we are also competing for attention. Employers (and recruiters) seek candidates focused on their career, not someone merely going through the motions of looking for another job. Here are the simple mistakes holding you back, and straightforward feedback as to why your CV isn’t commanding interviews.

All or nothing

Finding a job is a serious business. Often we start too small and stay there, then wonder why the phone isn’t ringing. By ‘small’ we mean unfocused. Little things give you away. Phrases such as “I’m putting feelers out”, casual coffee chats with industry contacts “to see what’s out there”, or sending out your CV to “see what happens”. This casual tone leaks into your CV and covering letter. Would you hire a distracted manager to run one of your talented teams?

There’s a reason we call the process job ‘hunting’. The search for your next role requires focused commitment and an investment of your time. To modify the famous RAF quote: time spent in consideration is seldom wasted. Especially when it comes to finding the role you want. You’re an experienced, talented, multi skilled candidate with so much to offer your target company in the print and packaging industry.

Can you read me?

Never underestimate the power of asking someone you trust to read your CV. They don’t need to have industry experience – in fact their lack of experience will be the key to unlocking your CV. Ask them to answer the following: does your CV makes sense (grammar), is it easy to read (layout) and – crucially – does it sound like you (tone). Listen to what they have to say. Remember: what’s obvious to you isn’t necessarily obvious to others. Your experience is your expertise; this is an opportunity to share your knowledge. Clarity and brevity are essential. Keep an open mind when receiving feedback and make the necessary changes. There’s no excuse for careless grammar, a disengaged tone or formatting errors at this stage of your career.

What are you saying?

Everyone knows they need to tailor their CV and covering letter for each job applied for. This should be your signal to go the extra mile and separate yourself from the competition. Take a step back and look at how your existing skills align with the job you want. Consider how to frame your skills in relation to your experience and the role. Look at what you are saying. What do your words communicate about you, your experience and professional goals? How are your skills a good marriage with the job?

Include statistics to back up business improvement claims made in your CV, such as performance and sales. Qualify your claims – make it easy for the person reading your CV to see that you can do the job. Mention skills you want to develop. You are a manager keen to continue learning as technology evolves. Make yourself relevant now and into the future.

Ultimately, if you don’t capture why your skills, experience, management style and vision are what a company is looking for, who will?

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For advice on how to put together a great CV please get in touch. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

10 Interview mistakes, avoiding them, and how to dazzle the interview panel

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So your CV has fought its way to the top of the pile, and you have been selected for an interview. Congratulations – it is a tough job market out there. But after drinking the champagne and jumping around the room, it is time to get to work and prepare yourself. You will need to put in some work if you want to ace that interview.

  1. Be authentic. Trying to be anything else is exhausting and they will find out eventually anyway. Lying, or attempting to be something you really aren’t will result in a disconnect that will probably alienate your interviewers as well. Just don’t do it – it is too easy to do background checks.
  2. Refresh your memory about what the job is, and why you said you would be good at it. Think of examples where you have solved problems or added value in a situation that you can relate to the job you want.
  3. Preparation is everything, so do more research. If you want a position in the exciting Print and Packaging industry, for example, then make sure you do plenty of research about the sector, and in particular, find out more about which segment the company you wish to join operates in.
  4. Do your research. Don’t even think about turning up to the interview without doing due diligence on the company that is interviewing you. Read everything, prepare to explain why you would be an asset to them, and of course have intelligent questions to ask (and not just about how much you will be paid, or when you can take a holiday). For more background  read some trade publications, the company website, any press releases particularly concerning recent acquisitions etc. Watch company videos on YouTube which often give an insight into “behind the scenes” within a target company.
  5. Be punctual. Lateness will make a terrible first impression that you can never rectify. Again, research where you have to be, estimate how long it will take to get there – and double it. Leave at least that much time for the journey.
  6.  Look the part. Think about your personal presentation, i.e. wardrobe. What kind of image would the person who gets this job be projecting? If you appear polished, this should help convince the interviewers and help you exude calm, collected confidence. As you arrived early, you will have plenty of time to freshen up.
  7. Don’t criticise other workplaces, or former bosses, as this will be perceived as negative and disloyal.
  8. Expect tough questions. Expect to be asked about how you deal with conflict, and prepare some professional examples that will demonstrate how you can resolve work difficulties – and that doesn’t mean fighting over the last doughnut in the tea room.
  9. Be polite. No matter how anyone on the panel behaves, conduct yourself with poise and courtesy to show them what a classy act you are.
  10. Do your homework. If you bring documents or case studies to support your professional achievements, then make sure they are presented impeccably. Find out how many people will be on the panel and bring copies for everyone, and a couple extra, just in case.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For interview tips and advice please contact us. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

How to use social media to find a new role

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When used correctly, social media is a powerful tool to help you identify that perfect role. An active and engaging social media presence is crucial for a variety of reasons. Your activity across social media platforms says so much about who you are and helps you to present yourself in this increasingly competitive market as the ideal, talented addition to an employer.

An engaging social media feed across a variety of platforms also highlights your ability to build professional contacts as well as showcase your skills. Recruiters respond favourably to active social media feeds; they gather information based upon the quality, frequency and professional relevance of your posts. Developing your social media skills is therefore vital and we have some strategic tips to help you maximise your opportunities.

LinkedIn

LinkedIn really is the go-to networking site for recruiters. But merely creating a LinkedIn profile isn’t enough to convince hiring managers to take a closer look at you. Recruiters seek superior content, such as testimonials and recommendations from your colleagues and clients. Rather than simply listing your experience and qualifications, take the time to include background information to provide context. The more time you spend curating engaging content, the better your chances of attracting the job opportunities you want.

Recruiters seek talented individuals to network with and to interview. Highlight your skills and experience, stand out from the crowd and use LinkedIn to build an impressive database of industry contacts. The more active you are on LinkedIn, the better it will reflect on you and your suitability for a particular role.

Twitter

Twitter is by far the chattiest of all social media platforms – but don’t let that fool you. It’s a powerful tool for attracting a new job. Twitter is also a helpful resource to discover what people are saying about the company you want to work for. When you are looking for a new job, focus your tweets and retweets on industry-relevant subjects. Use keywords and hashtags to group your content with industry-specific content. Engage with respected industry leaders through following and responding to their tweets. Use your experience to offer helpful advice to other Twitter users in your industry. Recruiters will take note of what you say and who you interact with; make the most of the opportunity and highlight your skills and industry knowledge.

Facebook

Facebook’s reputation as an informal social media platform has caught out many a hopeful candidate. Don’t let this be you. Nowadays Facebook is also teeming with many helpful industry-specific groups and content. In addition to interacting with industry peers, be prepared for recruiters to peruse your profile to see how you engage with the world beyond your work environment. Who you are is your personal brand. If you prefer, create a separate profile to use as your professional Facebook page. It is, however, good practice to keep your content clean.

Social media is an effective channel through which to highlight your skills, experience and personality to potential employers, and confirm your suitability for a role. The opportunities available on social media to further your career are endless. Happy posting!

Athena Executive Search specialise in recruiting in the Print and Packaging sectors globally. Please connect with us on social media to keep up to date on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders. You can also subscribe here: https://athena50147.activehosted.com/f/1

 

Why changing jobs is often your best option

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The concept of successful careers on a single track over a dedicated 25 year period is now largely regarded as myth. Today’s primary rule for success is to step outside your comfort zone. If you want a purpose-driven and successful career in which you actively participate, you will need to know when to take a calculated risk. Let’s examine the reasons why changing your employer breeds professional success – if you know what you’re doing.

Think. Don’t panic.

We understand you’ll come across organisations which do not hire candidates with a track record of shorter term roles; some companies include tenures as long as two to three years in their hiring rules. Consider the cautious culture behind this policy. Is this a culture in which you believe you can flourish? This example of strategic thinking encourages you to take into account a company’s philosophy and personality and ask yourself: is it the right environment for you?

Tunnel vision be gone

Every committed employee, regardless as to their pay bracket, knows the feeling of disappearing inside an organisation’s world. It’s easy to lose sight of the rest of the industry as you settle into your company’s working environment. Try and keep an eye on what’s going on across the industry, particularly in leadership roles. When you change roles, you reconnect with your industry – and the global big picture.

Can they give you what you need?

In scouting for a new professional home, ask yourself what the company is doing. What’s their growth rate? It’s important – and healthy – to evaluate your potential employer. You want to be as certain as you can be that they can match your development needs as closely as possible. Changing roles encourages this style of leadership thinking: evaluating a challenge with clarity and asking important questions.

By continuing to explore your industry beyond your current working environment, you continue to develop and grow, all the while refining your leadership skills.

You’re worth it

The challenge of establishing your value with your employer is one that enriches all of us. For some, the process is a leap outside their comfort zone. Your ability to embrace the exploration of new horizons over potential professional stagnation will drive the career satisfaction you seek. In taking an active role in establishing your professional worth, you become ever more adept at negotiating value. This is a crucial skill for every successful leader to have at their disposal.

No guarantees

The contemporary workplace values skilled, experienced workers who think outside the box to keep pace with the ever-evolving digital landscape. The modern workplace is a vibrant, transitory environment focused on attracting talented team players. No employer today can guarantee you job security for life. Consider how you are going to remain – or even become – a relevant, dynamic and empowered voice in your industry.

In considering your position in the trajectory of your career, you’ll orientate yourself more accurately if you determine what you have contributed. Clarity and understanding around your contribution reveals a great deal about where you are going professionally. A role in which you are complacent and mechanically performing functions is a job. A role where you negotiate, strategise and challenge yourself is a career.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. Please get in touch if you are contemplating a career move or looking to recruit. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Counter offers – the truth

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Most of us know the hard and fast rule: never accept a counter offer. We may also be aware of the statistic warning us that 80 percent of those who accept a counter offer will leave the company within six months. But do we understand why? We explore the simple truths waiting to be discovered beneath the thin veneer of flattery that is the counter offer.

The journey to leave

If your current employer is going to make a counter offer, it will be at the point at which you have been through the process of finding and committing to another job. It’s safe to say at this stage of your career that you understand the challenging questions that you must ask yourself in making a decision that works for you and your career. The process of deciding to leave an organisation is never straightforward, even when your circumstances seem black and white. Your journey to leave was peppered with pros and cons, and culminated in a clear understanding as to why a new job is the answer for you. You have explored every avenue to double and triple check that there is no way forward in your current role. You’ve done your homework and made your choice.

If only…

Receiving a counter offer can feel confusing. It may even feel flattering to receive an offer, often generous, and glowing praise to entice you to stay. Don’t be fooled. Be flattered, allow yourself that, but don’t be fooled. See the situation for what it is, not what you wish it could be. There is a crucial difference between these two trains of thought. One is grounded and pragmatic. The latter is a final attempt at fixing what you have already decided cannot be fixed.

Coulda, woulda, shoulda

The harsh truth is, any employer whose first response to your resignation is to throw money at the situation, is not looking after your best interests. It’s too little, too late. You may want to believe that they have your best interests at heart, in addition to the best interests of the company, but this is highly unlikely. Here’s why. Just as annual appraisal conversations shouldn’t hold any surprises for either party if you’re working properly together, a reactive counter offer highlights everything that isn’t working about your relationship with this company.

Play your cards

After careful consideration, you chose to leave. Why would an offer of money change your mind? The truth is, if you were unhappy with your remuneration package, or the hours you were working, or the length of your commute, or the monotony of your workload, you would have negotiated a better situation for yourself. You chose not to. You committed yourself elsewhere, and that process was hard work. You evaluated your situation carefully. You have found a better environment more suited to your needs. Do not be dazzled by offers of money at the eleventh hour. The underlying truth to a counter offer is that your current organisation is faced with having to replace you. And they don’t want to do that.

Leaving a company is a commitment to yourself and your career. Don’t give up: stay true to the decisions you have made and go for it.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

Restrictive Covenants – what do they really mean?

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The sense of achievement you experience when you secure your new job is immense. And rightly so. You look forward to a positive and productive future with your new employer. This is quite possibly the least opportune time to think ahead to what may happen when you leave. However, protecting yourself for that eventuality is good practice and, some employment advisers would say, essential.

What are restrictive covenants?

Restrictive covenants are clauses in your employment contract restricting your activities post-employment for a specified period, in order to protect your employer’s business interests. While your employer’s desire to protect themselves is understandable, you are entitled to do the same.

Think ahead

It is vital that you understand the range and claim restrictive covenants have over your ability to function professionally post-employment. While this may not feel like the best time to question your employer, this is probably the last opportunity you’ll have to negotiate your rights.

Make sure you understand exactly what is being said in your contract regarding your rights post-termination. For example, how long are you precluded from working for competitors? Do restrictive covenants extend to your social media accounts and connections? You are the best judge as to how you operate professionally. Think about the contacts you brought with you to this role. You don’t want to find yourself in a situation where you are prevented from working in your chosen industry.

What are the main areas covered by restrictive covenants?

Your employer will be keen to protect themselves across three key areas: competitors, clients and employees. You can be prohibited from competing with or working for a known competitor within a fixed radius of your employer’s location or across certain territories, for a fixed period of time. You can also be prohibited from luring employees away from your employer and working for existing clients for a fixed period.

Often restrictive covenants are not upheld because they are too vague, too lengthy and the employee in question is not senior enough to pose a credible threat to the business. The key to restrictive covenants being upheld is that they are specific and realistic. The courts will uphold what they believe as reasonable. It’s important that you understand how much leeway your employer has in restricting you.

Loyalty Obligations

Check your contract for the wording regarding the calculation of your bonus figure. In some cases, a percentage of your bonus rewards your performance but the majority is to reward your loyalty. There may also be terms advising that payment of your bonus is discretionary and potentially deferred to encourage you not to leave. Payments may also extend to commission, shares and any agreed long-term incentives. Pay particular attention to how these restrictive covenants affect your loyalty obligations and the timing of your departure.

Climbing the corporate ladder

Sometimes as part of your progression and promotion, you will be asked to agree to additional restrictive covenants commensurate with your increased seniority. It’s vital that you employ the same forward thinking with any such amendments.

We strongly advise you to seek independent legal advice prior to entering into any legal agreement.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Smart and specific – your perfect CV covering letter

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The perfect CV cover letter is just that – a letter. Adding a couple of paragraphs to the email you’re sending won’t hack it. According to CV Library 57% of UK employees think that a CV cover letter is essential. So what else do you need to know?

In this industry, smartness matters

People in the Print and Packaging industries care about how things are presented. So make sure your letter looks great – plenty of white space with smart formatting. There are lots of examples online, so choose a good one and copy it. Unfortunately, you don’t have much control over the Word settings that the recipient is using, so it’s a good idea to make a PDF of your letter once it’s ready.

Personalise it

Find out who you’re sending it to. Get their name and job title, and add these to the address. And when you’ve got their name, give them a quick Google, or look on LinkedIn, and see whether they’re the type who list their qualifications after their name. If they are, you get a gold star for adding them in your letter. There’s nothing like a bit of flattery to get you off on the right foot.

Say something about who you are

The point about the covering letter is to say things that aren’t obvious from the CV. Think about what kind of culture the company has and why your personality makes you a good fit.

Look at the company’s mission statement and values. If you share similar values and goals mention it in your letter. Give specific examples of what you have done that demonstrate that you will fit in with the company. Don’t just mention work related activities. Give examples of out of work activities that demonstrate a more rounded personality.

Be specific about the job

OK, so you’re actually hoping to get half a dozen applications out this weekend. Never write a standard letter that you reuse. As well as a specific name, you need to be really on the button about exactly which bit of the business you’re applying to. And pump it up a bit. So avoid “the packaging business has always been a key interest of mine” (yawn) but go for “I am passionate about packaging and the exciting developments in Packaging Ltd.’s innovative use of brand protection products.”

And say when you’re available but make it tactful. So if you’re currently between jobs, you’re “available to make an early start”.

Be positive

We often go looking for a new job because we’re fed up with the old one. This is a negative frame of mind that can easily come out in the way you express yourself. So, avoid any criticism of your current job and employer and concentrate on the positive step forward that the new job represents. You’re ready to take on greater responsibilities, move to a different part of the industry that you find fascinating.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1 

 

How to improve your work productivity

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Productivity is the place where smart planning meets concentrated effort. To some, this place is nirvana: a productivity paradise they have long heard of but do not expect to visit anytime soon. There’s too much to do. To others, productivity is a practical process available to all, provided that you’re prepared to chip in a bit of discipline and effort. We believe in the latter ethos. Productivity is a simple and straightforward process. We just need some coaxing to change our thinking as to how to eke out the best from ourselves at work.

Move!

You almost certainly know that sitting for most of the day damages your health. Research has proved that sitting for 8-10 hours every day without moving around in between causes heart attacks. What does this have to do with productivity we hear you ask? Your energy levels are reduced because you’re not moving around. If your energy levels dip, your concentration levels take a hit. If your concentration is impaired, your decision making isn’t what it could be. Productivity isn’t about how many hours you sit at your desk. Productivity is what you achieve without ruining your health.

Disconnect

In America alone 12.2 billion hours are collectively spent scrolling social media sites. The approximate cost of these diversions in productivity terms is approximately $650 billion per year (that’s about $4,452 per person).

Constantly switching between the task at hand to quickly check your social media feeds impairs your focus levels. While this may not affect you initially, you’ll discover its crippling effects when circumstances demand you focus for an extended period. Monitor your scrolling time. You’ll be happier, have more energy and will notice the world around you again. TV watching is another culprit. As they say, no empire was ever built watching TV. Discipline yourself to one show per evening, and notice how your concentration levels improve.

Think about what you want to achieve and look at how you are realistically going to achieve it. The temptation to escape by watching TV is real, we know, but the advantages and rewards when you resist the urge and get on with going for that swim, walk or catching up with some reading are remarkable.

Plan

Before you leave the office for the day, plan your tasks for tomorrow. Writing a to do list of what you want to get done focuses your mind. When you leave the office you are confident of what needs to be done when you return. Overnight your mind has some time to itself (because you’re not slumped in front of the TV) and, after a while, you’ll start having good ideas. You might find yourself doing some background reading or brainstorming on your commute to work.

You were right all along

Forget multi-tasking. Research has confirmed what our frayed nerves have been trying to tell us: we cannot complete multiple tasks simultaneously. The old rule of “one thing at a time” is back and we’re all more productive because of it.

The key to productivity is working smarter, not harder. You know what you need to do. Far from being a grind, being productive increases positivity, wellbeing and guarantees success. Go for it!

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

 

The Key Trends in Brand Protection and Security in the Packaging Market

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In the face of increasing losses due to more sophisticated counterfeiting and the theft of goods in transit, the packaging market is seeking to develop higher levels of brand protection and security.

Well-recognised threats to brands and goods, combined with revised regulations regarding the shipment of perishable items such as food and drink, are leading to the emergence of new and exciting packaging innovations designed to protect products from both counterfeiting and theft.

And this is good news for the industry as a whole. A recent report about the market predicts that it will grow at an impressive compound annual growth rate of 5.3% over the next five years, reaching $3.6 billion by the end of the forecast period.

What Is Driving This Growth?

There are several factors driving this predicted growth. New laws to help prevent tampering with goods in transit through compulsory labelling and the use of ever more sophisticated tamper-proof measures are currently being introduced in both the EU and America. These will be applicable for ‘life-critical products’, which include food, drinks, industrial components and pharmaceuticals.

In addition, a number of countries – including India, Brazil, Turkey, China and South Korea – have already introduced measures aimed at increasing security within the transportation of goods used in the pharmaceutical industry.

Track and Trace

And the World Health Organization and Framework Convention on Tobacco Control are leading the way by mandating the use of so-called track and trace technologies. These innovative new developments aim to ensure all manner of goods can be accurately tracked throughout their journey from the producer to the client, ensuring that nothing happens to them along the way.

Track and trace technology, in fact, is expected to see the largest growth in coming years – already it makes up 37% of the market. The technology is so advanced that much of it can even be accessed via smartphones.

Another critical factor driving the growth is the extension of certain trade zones across the globe, which have made it easier for counterfeit products to cross borders.

Where Is the Growth Expected?

Experts say the majority of the growth in the area is likely to occur in management systems, software and equipment, with a small decline predicted in actual physical components.

A greater emphasis is being placed on easy measures such as printable codes, which can be used across the board in a wide range of applications to improve brand protection.

The main users of the technology will be the food and drinks sector, with a market share of 38.8%, followed by the industrial sector and pharmaceuticals industry.

So it seems that brand protection and security will be set to play an ever-increasing part in a range of industries in the coming years.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1

Possibly the best time management advice ever!   

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One of the best time management advice stories goes like this. Charles Schwab was a steel mill Magnate in the 1930s and asked a time management guru, Ivy Lee, for his top tip. Ivy Lee gave the tip and said he was so confident of his advice that Charles can try it out and pay him whatever he feels the tip is worth. After a few weeks Charles was so impressed with the usefulness of the advice that he sent a cheque of $25,000. In modern money this is about $344,000. Wow!

 The famous advice that Lee gave was: 

  • At the end of a day list the key tasks that you need to get done the next day.
  • Prioritise them (ideally 1 to 5 priorities).
  • Next day work on tasks in the order of their priority/importance until daily time allows, not proceeding until a task was completed. Get as far as you can on the priority list.
  • Keep doing this every day.

Charles M. Schwab said this tip was the most profitable advice he had ever received. He was the first manager in the US to get over a million dollars a year so he must have been a competent guy.

We all have the same amount of time and there is normally plenty to do. Managing our time optimally is so important and gets us ahead.

Athena Executive Search specialise in recruiting senior leadership positions in the Print and Packaging sectors globally. Please get in touch if you are contemplating a career move or looking to recruit. For access to more articles on industry topics, recruitment and retention strategies, and our upcoming webinar series with industry thought leaders please subscribe here: https://athena50147.activehosted.com/f/1