How Automation is Reshaping the Role of Operations Managers in the Packaging and Print Industry

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As automation, AI, and digital workflows continue to advance, the packaging and print industry is undergoing a profound operational shift. This transformation is not just about technology—it’s also redefining the role of the Operations Manager.

Traditionally, Operations Managers were responsible for production efficiency, staff management, and quality control. While these responsibilities remain, leading businesses are now seeking candidates with a very different skill set—one that blends operational expertise with digital fluency and strategic leadership.

At Athena Executive Search, we are seeing a sharp increase in demand for Operations Managers who can:

1. Lead Smart Factory Integration

Modern operations leaders must understand the technologies underpinning automation—from robotics and sensors to MES and ERP platforms. More importantly, they must know how to implement these systems in a way that improves performance without disrupting core workflows.

2. Navigate Workforce Transformation

As automation changes the composition of the workforce, Operations Managers are being asked to lead reskilling, upskilling, and workforce planning initiatives. This requires empathy, adaptability, and strong communication—qualities not always associated with traditional operations leadership.

3. Align Automation with Business Goals

Effective automation isn’t about cost-cutting alone. It’s about improving agility, traceability, sustainability, and customer responsiveness. High-performing Operations Managers understand how to translate automation into measurable business outcomes.

4. Manage Complexity with Confidence

Automation often introduces new layers of complexity—across systems, data flows, and compliance. Operations Managers must be capable of overseeing these transitions while maintaining day-to-day excellence.

As the industry continues to evolve, so too must the people who lead it. The next generation of Operations Managers in packaging and print will not be defined by their ability to manage the line—they’ll be defined by their ability to modernise it.

At Athena Executive Search, we specialise in identifying operational leaders who are ready for this challenge—individuals who combine traditional manufacturing acumen with the digital mindset required for the future.

Athena Executive Search
Leadership recruitment for the packaging and print industry.