How to Attract and Retain Top Talent in the Packaging & Print Sector

In an industry defined by innovation, sustainability, and operational precision, the print and packaging sector is only as strong as the leaders guiding it.

Yet across the market, companies are facing a familiar challenge:

Finding — and keeping — the right executive talent.

At Athena Executive Search, we speak to senior leaders and candidates every day. Their message is clear: the traditional value proposition is no longer enough. Compensation, while important, is no longer the deciding factor.

To win top talent, companies must rethink how they present themselves — not just as employers, but as destinations for leadership, impact, and purpose.

The Executive Mindset Has Changed

Today’s leaders are highly selective. Here’s what they’re really looking for:

1. Purpose and Values

Senior professionals want to align with companies that stand for something. Sustainability, ethical operations, and long-term thinking matter — especially in packaging, where ESG pressures are reshaping the supply chain.

“I want to be part of something that actually makes a difference.” – Candidate, VP Operations, Sustainable Packaging

2. Workplace Flexibility

Hybrid and remote options are now an expectation, not a perk. Leaders expect autonomy in where and how they work — and judge employers on their adaptability.

3. Leadership Development & Growth

Top talent isn’t looking for a static role. They want to grow, evolve, and lead broader transformation. Companies that offer clear leadership pathways and continuous development are winning the war for talent.

Fact: 45% of senior leaders in packaging roles prioritize companies that offer robust professional development programs. (Source: Athena Candidate Survey, 2025)

Athena Insight: What Your Company Can Do

To stand out in a competitive talent market, consider the following:

Clarify Your EVP (Employer Value Proposition)

Why should a top executive choose you? Get crystal clear on what sets your company apart — and communicate it at every touchpoint, from your careers page to your interview process.

Prioritize Growth Conversations

Don’t wait until onboarding to discuss development. From your first meeting, show candidates how they’ll grow, contribute, and lead change in your organization.

Build a Flexible Leadership Culture

Flexibility doesn’t mean compromising standards. It means building trust, offering support, and rethinking how productivity is measured. In today’s world, adaptable leadership is smart leadership.

Case Study: Strategic CFO Placement

Athena recently partnered with a global packaging company seeking a CFO with experience in sustainable transformation. Beyond financial expertise, the candidate was deeply values-driven and looking for a role where they could shape long-term impact.

By aligning the company’s EVP with the candidate’s goals, we secured a hire that was not only qualified — but committed.

Result: A strong cultural fit, seamless integration, and long-term placement success.

Final Thoughts

In 2025, your employer brand is your talent strategy. It’s not enough to post a role and hope the right person applies. Companies that lead in executive hiring are those that invest in understanding their audience and adapting to meet them.

At Athena, we help you bridge the gap between where you are today and the kind of leadership team you need tomorrow.

Ready to Build a Better Leadership Pipeline?

If you’re hiring or planning for future growth, we’d love to help.

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